5 easy steps to show you how Social Media can help your Brand

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Frommer survey shows a planned increase in the travel segment efforts on Mobile Spend and App Development in 2012

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Google has launched “Think Insights”, a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library, planning tools, and a section for emerging digital trends.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 0 new entries.

Has your hotel made the list?

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Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.

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Twitter is gifting its Promoted Tweets advertisers with wider distribution across the network, meaning you will start to see Promoted Tweets from brands you don’t follow starting Today.

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Smartphone usage is rapidly increasing around the world. Recognizing this growing trend and the opportunity to capture market share among consumers booking travel via digital devices, global hoteliers are investing more resources into mobile websites and other marketing initiatives.

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Click-through rates for travel searches on mobile are 61% higher than from conventional internet connections, research by performance marketing firm Efficient Frontier has found. However the picture is markedly different for conversion rates on mobile, which were found to be 49% lower than from fixed-line computers. Efficient Frontier said the findings underline that most searches with an ‘intent to buy’ are carried out on consoles, but it still believes travel firms have an opportunity with mobile.

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A new study takes a look at how Facebook users interact with brands on the social network and what this means for businesses looking to leverage the online platform. The results of the study have concluded that over half of facebook users respond successfully to social media marketing.

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