Transactional Emails in the Hospitality Industry usually come in the form of a booking confirmation or a post or pre stay email. An interesting report produced by ‘Experian’ analyzed more than 1,800 transactional emails and found that more than 100% of the time these emails are opened by the recipient. You won’t find anywhere near that kind of open rate on bulk emails.

[ Read more → ]

From Search Engine Land comes a list of a rather basic online marketing tips, like “Plan your paid search budget well,” “Don’t settle for the sale alone, build relationships,” and “Invite reviews.” Yet, the article serves well as a reminder, also for more experienced online hotel marketers.

[ Read more → ]

As your landing page is the first page that your prospective customers will see, it is also the first, and most important, place to learn what works and what doesn’t. If you are a marketing manager you should already know the importance of a good landing page which will encourage your cutomers to purchase your product.

[ Read more → ]

Social media caught many companies off guard and many other companies still resist the opportunities that engaging with your customers and prospects provide. In some cases sales and marketing departments are not prepared to build and maintain a reputation as well as working through objections.

[ Read more → ]

Why would you want to get more Twitter followers? What purpose does it serve? And what steps should you take to increase your Twitter followers? These are questions often asked by normal users, brands and business owners who not only see Twitter as a means of social interaction but an effective marketing platform for their hotel….

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen 0 new entry and 4 hotels have moved their way up the table!

Has your hotel made the list?

[ Read more → ]

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels moves up the table and 0 new entries.

Has your hotel made the list?

[ Read more → ]

It’s time for this week’s Top 30 Irish Hotels on Twitter. There are no new entries this week and 3 hotels pushing their way up the table .

Has your hotel made the list?

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen 0 new entry and 5 hotels have moved their way up the table!

Has your hotel made the list?

[ Read more → ]