One of the most interesting trends to emerge from the Expedia’s annual Partner Services’ conference last week is the sheer speed at which booking behaviors are shifting in the wake of increased global and mobile distribution.

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62% of travel brands don’t have a mobile friendly website. This was just one of the findings from a recent global EyeforTravel survey which examined key trends in travel marketing and distribution.Travel & hospitality brands need to make mobile a top priority for 2012

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Hotel industry, Take a look at Hotel Finder: Google appears to be running a test that places its own Google Hotel Finder at the top of very competitive, hotel-related queries. The Hotel Finder ad is listed as a “comparison ad” and is separated very slightly from the regular AdWords listings below it.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 0 new entries.

Has your hotel made the list?

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Smartphones are empowering a segment of hotel customers often overlooked by the industry: last-minute buyers who aren’t traveling.
Hoping to draw impulsive buyers addicted to daily coupon alerts, hotels and online travel agencies are introducing a flurry of new specials and features targeting those who book a room locally on the day of the stay.

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Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics. Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one. However, Google recently announced that the old version of GA will be turned off in January 2012

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Even though digital marketing has increased tremendously this year – with some hotels having increased their digital media budgets by more than 500% – it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.

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Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. 8 top tips for marketing to affluent Chinese travellers.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and 0 new entries.

Has your hotel made the list?

[ Read more → ]