Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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For a number of years, many digital marketing campaigns have been focussing heavily on SEO (search engine optimisation). Searches have been (and are likely to continue to be for some time yet) the main way to drive traffic to your website. Now the new kid on the block, social media, is starting to drive traffic. Therefore should we be treating it the same as SEO by using SGO (social graph optimisation)?

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As the fallout surrounding Tripadvisor’s ‘dirtiest hotels’ list starts to settle, hoteliers are looking for ways to improve their customer reviews more than ever. Daniel Edward Craig (not to be confused with secret agent 007 Daniel Craig) has been trying to get to the bottom of how to get your hotel to the top of the fabled Tripadvisor top hotels list!

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Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.

These findings are sure to make many hoteliers breathe a sigh of relief.

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Quite often hotels are so involved with reaching out to potential customers that they forget about their existing ones. It costs 5 to 8 times more to sell something to potential customers than it does to existing customers.
Why not use the information you know about your existing customers and use it to make your site more sticky and also provide them with more incentives to come back?

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