Taking a look at the European Hospitality Results – 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates.

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It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others.
Following a four month investigation, the Advertising Standards Authority found that it was possible for “non-genuine content” to appear on Tripadvisor, which is designed to allow holidaymakers to share tips and opinions on places [...]

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TripAdvisor’s new Management Dashboard provides hotels with data and information on how they are engaging with customers and guests online, target areas for improvement and make informed, up-to-the-minute decisions. Hotels also get a list of competitors most viewed by the same people who view the business’ page.

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Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.

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Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group have combined to establish a joint venture creating a hotel search site under the leadership of CEO John Davis, founder of the Pegasus hotel distribution and technology service.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 1 new entry

Has your hotel made the list?

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Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have on marketing?

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The upcoming year is projected to be a better and brighter one for the hospitality industry, but what are the new factors driving the market in 2012? The landscape is evolving quickly as new technology demands that hotels become more social and engaging in their marketing efforts, travelers are looking for the best value propositions, and consumer demand is pushing for hotels to make concerted efforts on property upgrades and improvements.

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In April 2011, foursquare, the addictive location-based service for smart phone users, announced that there had been more than a billion check-ins on the platform. In addition, 500,000 businesses are using foursquare’s Merchant Platform to create “specials,” which are location-based mobile coupons. Many of those businesses are hotels and restaurants looking to drive awareness and increase loyalty with regular customers.

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