Taking a look at the European Hospitality Results – 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates.
European Hospitality Results 2011
February 3rd, 2012
Tags: Hotel Marketing · trends in the hospitality industry
Tripadvisor Banned from Claiming its Reviews are 100% Real
February 1st, 2012
It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others.
Following a four month investigation, the Advertising Standards Authority found that it was possible for “non-genuine content” to appear on Tripadvisor, which is designed to allow holidaymakers to share tips and opinions on places [...]
Tags: Hotel Marketing · tripadvisor
TripAdvisor Launches New Analytics Service for Hotels
January 25th, 2012
TripAdvisor’s new Management Dashboard provides hotels with data and information on how they are engaging with customers and guests online, target areas for improvement and make informed, up-to-the-minute decisions. Hotels also get a list of competitors most viewed by the same people who view the business’ page.
Tags: Hotel Marketing · Travel Reviews · tripadvisor
Google Offers Innovation in Hotel Finder Features
January 23rd, 2012
Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.
Tags: Google · Hotel Marketing
Hotel Giants Come Together to launch Roomkey.com
January 13th, 2012
Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group have combined to establish a joint venture creating a hotel search site under the leadership of CEO John Davis, founder of the Pegasus hotel distribution and technology service.
Tags: Hotel Marketing
Top 30 Irish Hotel Pages on Facebook #Top30IEHotels
January 9th, 2012
Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 1 new entry
Has your hotel made the list?
Tags: Facebook · Top 30 Hotels on Facebook
The Impact of Social Media
January 9th, 2012
Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have on marketing?
Tags: Social Media · Social Media Marketing for Hotels
Top 10 Hospitality Industry trends for 2012
December 29th, 2011
The upcoming year is projected to be a better and brighter one for the hospitality industry, but what are the new factors driving the market in 2012? The landscape is evolving quickly as new technology demands that hotels become more social and engaging in their marketing efforts, travelers are looking for the best value propositions, and consumer demand is pushing for hotels to make concerted efforts on property upgrades and improvements.
Tags: Hotel Marketing · trends in the hospitality industry
How Hotels are using Foursquare
December 20th, 2011
In April 2011, foursquare, the addictive location-based service for smart phone users, announced that there had been more than a billion check-ins on the platform. In addition, 500,000 businesses are using foursquare’s Merchant Platform to create “specials,” which are location-based mobile coupons. Many of those businesses are hotels and restaurants looking to drive awareness and increase loyalty with regular customers.
Tags: foursquare

