TripAdvisor’s Reviews Impacts Hotel Choices of Business Travellers

October 19th, 2009

More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Hotels offer airline check-in kiosks to print boarding passes

October 15th, 2009

To ease crowds jamming airline counters, more airports are installing self-service kiosks farther from the terminal lobby for travelers who don’t print their boarding passes at home.
“Off-site” check-in kiosks are appearing at airport rental car offices, hotel lobbies, parking garages and other outdoor locations near — but not in — the terminal. “It leads to [...]

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Tags: Hotel Marketing · Travel Marketing

Business Travel Survey shows 2010 Travel Budgets Remain Tight

October 14th, 2009

It’s been an ugly year for hotels. In the second quarter, revenue per available room, the industry benchmark of measuring performance, fell 19.5% from a year ago, says Smith Travel Research.
During any other year, that might signal a business boom. But few things seem normal in a year when the travel industry has been turned [...]

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Tags: Hotel Marketing · Travel Marketing

TripAdvisor Adds More Functionality to Property Owner’s Page

October 13th, 2009

TripAdvisor added a personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index.
TripAdvisor announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Will Online Travel Agenies (OTAs) Win Online Travellers?

October 9th, 2009

Online travel agencies (OTAs) are becoming increasingly competitive with direct travel suppliers (airlines, hotels, rental car companies, etc.) by eliminating or reducing fees for many types of travel transactions.
I recently put the OTAs to the test for airfare, comparing offerings on Expedia, Orbitz, and Travelocity to the airlines’ own prices to determine the best value [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing