With a rising increase of hotel bookings being made online this year, the effectiveness of your hotel website and Internet marketing campaigns in generating bookings will play a big part in determining the overall success of your hotel in 2011.

Overall, last year, we noticed that hoteliers shifted their budgets from offline to online and focused most of their budgets on proven, ROI-generating Internet marketing initiatives such as website design, paid search marketing, and SEO.

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That message was delivered by Cornell professor Cathy Enz during the Cornell Hospitality Research Summit. In her study she found those hotels that priced above their competition saw lower occupancy, but that drop-off was more than made up by bigger revenue per available room gains.

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Those hotels that are waiting for the recovery to make phones ring with inquiries will not be the market leaders in this economic recover. Best practices have not only changed for hotel sales offices but sales processes in general. Internet Prospecting and Social Media are now making an appearance in many sales offices across the country…

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To influence a destination selection, marketers must understand the market they are targeting, as well as the complex and highly personal destination selection process.

While price is not the most important of the factors which influence the destination selection, it does play an important role.According to a new report by PhoCusWright it found that some travel prices matter more than others.

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Priceline today reported its financial results for the 1st quarter 2010. Gross travel bookings for the 1st quarter, which refers to the total dollar value (generally inclusive of all taxes and fees) of all travel services purchased by consumers, were $3.0 billion, an increase of 52.5% over a year ago.

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Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.

These findings are sure to make many hoteliers breathe a sigh of relief.

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I think this could be music to hoteliers ears, if it gathers ground! I don’t think anyone minds a review as long as it is fair and truthful. You work long and hard to ensure the best possible experience for your guest and when false reviews are posted it can often have detrimental effects on [...]

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A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]

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Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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