The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs and other digital enhancements.
The high-end adventure travel company — which markets trips typically costing between $2,500 and $4,500 — first tried the tactic last winter with a 30,000-piece campaign that [...]

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A report produced quarterly by Deloitte, the business advisory firm, has found that year-to-September hotel performance fell across Europe. Revenue per available room (revPAR) performance in European hotels was down 19.2% to €58. This decline was driven by a 12.3% drop in average room rates to €108, while occupancy levels fell to 61.6%.
Commenting, Alex Kyriakidis, [...]

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Expedia and other OTAs have long touted what has become known in the industry as “the billboard effect” whereby they have claimed that positioning on their sites generates not only bookings through the OTA but also a halo effect on the hotels’ own sites by generating brand awareness.
Non-loyal consumers start many of their searches at [...]

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In Ipsos Travel Barometer polling released this month, the number of respondents saying they’ll do more leisure travel in the next 12 months slightly topped the number saying they’ll do less, 19 percent to 15 percent.
In many cases, this isn’t just wishful thinking by consumers who are sick of being stuck at home. “What we [...]

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The biggest theme for those trips still on for 2009 was spending less money and researching online more—two factors that are probably connected, since respondents thought Web research was the single best way to save on travel.

Money-saving attitudes, unsurprisingly, have an effect on what kinds of ads are most likely to reach consumers. Asked which [...]

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