Social media is a ‘top eight’ driver of traffic for 78% of travel sites according a recent study of the “digital competency” of travel brands, with airlines and hotels dominating the leading brands in the study.

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A study has found that Europeans are using new media more to organise and manage their holiday. 1 in 4 Europeans own a smart phone while 57 percent of them claim to reserve holidays mainly via the Internet.

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TripAdvisor, today the world’s largest travel website, now has 45 million reviews and opinions, with 23 new contributions posted every minute. With a massive 5 million reviews and opinions added since October 2010.

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BedDeals.ie a deal coupon deals site focused exclusively on the hotel sector in Ireland has recorded some strong growth and a number of success stories despite being just 3 months old!
Launched on January 10th 2011, BedDeals.ie has already generated sales of over 100,000 euro for hotels in Ireland. The business model is [...]

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A new survey of 36,000 frequent travelers about their hotel loyalty programs shows that one out of five members rely on mobile to communicate with their loyalty program, whether Hilton HHonors, InterContinental’s Priority Club or Marriott Rewards.

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LinkedIn has an astonishing 85+ million users. Its is often regarded as the premier social networking site for business professionals & many companies see LinkedIn as a valuable place to promote their products and services. The tips in this article are in reference to both personal and company perspectives.

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A white paper by Lixto discusses how To ‘Price for profit within the hotel Industry’
Amongst other things it brings to our attention how rapidly changing market dynamics in the hotel industry mean that price management is critical in creating a positive bottom line.

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The measure of your reputation is related to what you do plus what others say about you. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon – Reputation is earned. The New York Times asked B&H Photo’s social media coordinator Henry Posner for advice for the business owner struggling to build a great online reputation. A great read, especially for hotel marketers.

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A new study by Epsilon surveyed over 400 consumers who recently booked a hotel and analyzed their experience throughout the selection process. Overall the study found that recommendations and property reviews heavily influence travelers’ decisions about which hotels to stay in – even if they have previously stayed in the hotel – and email remains the channel of choice for communications.

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