Social media is a ‘top eight’ driver of traffic for 78% of travel sites according a recent study of the “digital competency” of travel brands, with airlines and hotels dominating the leading brands in the study.
Social media significant traffic source for 78% of travel sites
May 31st, 2011
Tags: Social Media · Social Media Marketing for Hotels
Europeans are using new media more to organise their holidays
May 23rd, 2011
A study has found that Europeans are using new media more to organise and manage their holiday. 1 in 4 Europeans own a smart phone while 57 percent of them claim to reserve holidays mainly via the Internet.
Tags: Hotel Marketing · Internet Marketing
TripAdvisor’s Growth
April 13th, 2011
TripAdvisor, today the world’s largest travel website, now has 45 million reviews and opinions, with 23 new contributions posted every minute. With a massive 5 million reviews and opinions added since October 2010.
Tags: Travel Reviews · tripadvisor
BedDeals.ie, an Irish Success Story for the Hotel Industry
April 7th, 2011
BedDeals.ie a deal coupon deals site focused exclusively on the hotel sector in Ireland has recorded some strong growth and a number of success stories despite being just 3 months old!
Launched on January 10th 2011, BedDeals.ie has already generated sales of over 100,000 euro for hotels in Ireland. The business model is [...]
Tags: Hotel Marketing · Net Affinity News
Hotel Loyalty Members: 20% use mobile to communicate
January 25th, 2011
A new survey of 36,000 frequent travelers about their hotel loyalty programs shows that one out of five members rely on mobile to communicate with their loyalty program, whether Hilton HHonors, InterContinental’s Priority Club or Marriott Rewards.
Tags: Hotel Marketing · Internet Marketing · Loyalty
Enhance Your LinkedIn Experience
January 17th, 2011
LinkedIn has an astonishing 85+ million users. Its is often regarded as the premier social networking site for business professionals & many companies see LinkedIn as a valuable place to promote their products and services. The tips in this article are in reference to both personal and company perspectives.
Tags: Hotel Marketing · Internet Marketing · linkedin
Pricing For Profit in The Hotel Industry
November 24th, 2010
A white paper by Lixto discusses how To ‘Price for profit within the hotel Industry’
Amongst other things it brings to our attention how rapidly changing market dynamics in the hotel industry mean that price management is critical in creating a positive bottom line.
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Manage Your Hotels Online Reputation:7 Steps
October 22nd, 2010
The measure of your reputation is related to what you do plus what others say about you. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon – Reputation is earned. The New York Times asked B&H Photo’s social media coordinator Henry Posner for advice for the business owner struggling to build a great online reputation. A great read, especially for hotel marketers.
Tags: Hotel Marketing · Internet Marketing · Online Advertising
Reviews Drive The Hotel Selection Process
October 20th, 2010
A new study by Epsilon surveyed over 400 consumers who recently booked a hotel and analyzed their experience throughout the selection process. Overall the study found that recommendations and property reviews heavily influence travelers’ decisions about which hotels to stay in – even if they have previously stayed in the hotel – and email remains the channel of choice for communications.
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Travel Reviews

