Profit grows in European Chain Hotels despite of weakening occupancy – TRI HotStats

June 26th, 2008

Profit continues to increase in most European hotel markets in spite of falling average occupancy, according to the latest HotStats survey of ten European cities by TRI Hospitality Consulting.
France and Budapest were the only cities where hotels were able to increase in demand in the four months to April 2008 of the 10 European cities.
In [...]

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Tags: Hotel Marketing · Travel Marketing

Hotel Sales 2.0 – Tactics to Drive Business in a ‘Not So Hot’ Summer – By Carol Verret

June 6th, 2008

This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

Understanding The Global Phenomenon Of Youth Travel

June 4th, 2008

Youth Travel represents around 20% of all international arrivals and is one of the tourism industry’s fastest growing sectors. The average expenditure per trip has increased by 40% among young travellers.
70% of young people travel with a purpose – to learn a language, volunteer, work or study abroad. As a result, 80% of them return [...]

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Tags: Travel Marketing

Creating A Marketable & Profitable Spa By Being On-Trend Rather Than Trendy – By Judith L. Singer

May 20th, 2008

Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing