Can we Defend Luxury Hotels against Terrorist Attacks?

December 4th, 2008

For decades, luxury hotels have been oases for travelers in developing countries. But last week’s lethal attacks on two of India’s most famous hotels have underlined the extent to which these hotels are becoming magnets for terrorists.
Hotel executives and security experts say that little can be done to stop extensively trained gunmen with military assault [...]

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Tags: Hotel Marketing · Travel Marketing

Travel Loyalty Programs Require a Makeover

November 28th, 2008

Travel and transportation companies need to revamp their loyalty programs to ” replace reluctant allegiance with genuine loyalty,” according to a new paper from IBM.
In addition, the U.S. market is saturated with only 40% of loyalty-program memberships considered active despite ever-increasing membership. That means people aren’t using the loyalty rewards they’re earning.
“Overall, it’s a pretty [...]

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Tags: Hotel Marketing · Travel Marketing

Revenue Management for Hotels

November 20th, 2008

I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on the Net, but few hoteliers appear satisfied with the results. For many hoteliers, it’s been a challenge to measure sales results from their [...]

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Tags: Hotel Marketing · Internet Marketing

Hotel Strategy – Get Rid of Unrealistic Revenue Goals with Price Discounts

November 14th, 2008

As the economic downturn starts to take hold across many countries, a downward turn in demand for travel is starting to affect many travel companies worldwide. This poses key questions – should revenue managers be chasing profit or revenue during this period? Is there a simple strategic solution to leverage revenue management during an economic [...]

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Tags: Hotel Marketing · Travel Marketing

World’s 400 Top Hotels by ForbesTraveler

November 12th, 2008

A board of more than 75 luxury travel experts participated in the selection of the 400 properties that comprise the list, including respected business leaders, experienced travel professionals, elite travel agents, as well as renowned travel writers, editors and broadcasters.
ForbesTraveler.com this week released its 2008 ForbesTraveler 400, a comprehensive expert-driven list of the top 400 [...]

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Tags: Hotel Marketing