Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.

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The upcoming year is projected to be a better and brighter one for the hospitality industry, but what are the new factors driving the market in 2012? The landscape is evolving quickly as new technology demands that hotels become more social and engaging in their marketing efforts, travelers are looking for the best value propositions, and consumer demand is pushing for hotels to make concerted efforts on property upgrades and improvements.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and 0 new entries.

Has your hotel made the list?

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Frommer survey shows a planned increase in the travel segment efforts on Mobile Spend and App Development in 2012

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and no new entries.

Has your hotel made the list?

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TripAdvisor, the world’s largest travel site*, yesterday announced the launch of a new Management Centre with free resources and content to help hospitality business owners, managers and marketers engage with the TripAdvisor traveller community, drive sales and manage their properties’ reputations online.

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Hotel loyalty programs are getting easier to use and more generous, often with no blackout dates, and consumers are flocking to them to earn free hotel rooms, room upgrades and many other perks.

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Out of all of the ways to advertise your business, social media marketing is one of the most effective. With social media advertising, you are provided with a way to obtain direct contact with others who may potentially be interested in your product without coming on too forceful. The worst mistake anyone can make when trying to gain traffic or customers is come on too strong.

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A poll has indicated that user-generated content in the form of positive reviews on sites like TripAdvisor is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor.
The online travel booking poll, carried [...]

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