In Europe, the US and Latin America, hotel prices in Spring/Summer 2009 had fallen to levels well below those in 2004, according to the Hotels.com Hotel Price Index, meaning hotel room prices were at their lowest level for five years.
UK travellers enjoy lower prices in many destinations
The average price of a room in Barcelona was [...]
Hotel prices at lowest level for five years
November 2nd, 2009
Tags: Hotel Marketing · Travel Marketing
How do people search for travel in the UK?
October 29th, 2009
In the UK, Travel websites rely on search engines for two fifths of their traffic. In order to understand a bit more about what us Brits are actually searching for, we recently carried out some analysis of search behaviour within the UK travel sector.
In the UK, Travel websites rely on search engines for two fifths [...]
Tags: Hotel Marketing · Travel Marketing
Irish Tourists Amongst Europe’s Biggest Travel Spenders
October 28th, 2009
Hotels.com Hotel Price Index reveals Irish and Norwegian travellers willing to spend more than other Europeans on a hotel room abroad, while Germans and Finns spend the least.
Hotels.com’s latest Hotel Price Index (HPI) has revealed that Irish and Norwegian travellers are bearing the mantle of being Europe’s biggest spenders when travelling abroad, spending on average [...]
Tags: Hotel Marketing · Travel Marketing
How does Recession Change Consumer Travel Behaviour?
October 26th, 2009
The travel industry is constantly buffeted by forces beyond its control but which have a huge impact on business, from terrorism to the tsunami and Sars. Now it is dealing with the deepest recession for decades and major – and some argue permanent – changes in consumer behaviour.
Research from a GfK Ascent-MI/TTG network poll showed [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Successful Email Marketing Strategies for Hotels
October 23rd, 2009
E-mail remains a very powerful marketing tool when used correctly. E-mail usually has a higher psychological value than other social media communication. If you are consistently delivering value in your messages people will listen to what you have to say. They may even take action.
With all the hype over social media during the past several [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Crowne Plaza Chain to Reposition its Brand
October 22nd, 2009
Intercontinental Hotels Group is trialling new formats at its Crowne Plaza chain with the aim of repositioning the brand.
Crowne Plaza
Particular attention is being paid to the public spaces and the food offered in the hotel. It is also testing new ways of offering room service.
The trials are taking places in a selection of American hotels [...]
Tags: Hotel Marketing · Travel Marketing
16 Strategies for when ‘Luxury’, ‘Resort’ and ‘Spa’ Becomes a Negative
October 21st, 2009
Owners of luxury hotels are now concerned about negative guest perception and political pressures on groups and corporations to avoid the stigma of being publicly chastised for choosing a luxury hotel or resort.
In today’s challenging economy, owners of luxury hotels are considering how best to weather the downturn. Once fortunate to represent a segment of [...]
Tags: Internet Marketing · Travel Marketing
TripAdvisor’s Reviews Impacts Hotel Choices of Business Travellers
October 19th, 2009
More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]
Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing
Hotels offer airline check-in kiosks to print boarding passes
October 15th, 2009
To ease crowds jamming airline counters, more airports are installing self-service kiosks farther from the terminal lobby for travelers who don’t print their boarding passes at home.
“Off-site” check-in kiosks are appearing at airport rental car offices, hotel lobbies, parking garages and other outdoor locations near — but not in — the terminal. “It leads to [...]
Tags: Hotel Marketing · Travel Marketing

