Twitter is growing! New Stats released…..

February 24th, 2010

Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Are we Starting to See Signs of Confidence Returning? Consumers Intending to Travel Set to Increase in 2010

February 12th, 2010

Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.

These findings are sure to make many hoteliers breathe a sigh of relief.

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Looking for a handy resource for hotel news and advice?

January 13th, 2010

I’m a big fan of Guy Kawasaki and have been following his blog and twitter posts with interest. He recently launched a new site aptly named AllTop.com which aggregates the top headline feeds from 100 categories. One of the categories relates to the Hotel and Tourism industry. Whilst it has an American bias, the [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Social Media Engagement – The Airline Experience

January 12th, 2010

A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Cancellations due to the weather? Real time information on your Hotel via Twitter. Why not, if your hotel is accessible Twitter can tell world!

January 11th, 2010

Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels

Package holiday price war predicted

December 29th, 2009

A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]

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Tags: Hotel Marketing · Travel Marketing

Decade of Online Travel Revolution

December 17th, 2009

Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

If Travel Industry is Struggling, Why Are Travel Web Sites Doing Well?

December 9th, 2009

Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing?
Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]

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Tags: Hotel Marketing · Travel Marketing

Will hoteliers be able to maintain or improve their performance without OTA’s

December 4th, 2009

Major hotel companies have been unable to break the habits of consumers from visiting OTAs in favor of looking and booking at the brand’s proprietary sites.
The end result is millions upon millions of dollars being funneled away from individual hotels and into the pockets of the smarter, faster and better marketed OTAs.
Now that hotel rates [...]

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Tags: Hotel Marketing · Travel Marketing