Hitwise Custom Report for Travel Category June 2008

July 11th, 2008

According to Hitwise’s latest travel report, 37.21% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of June, 2008. 46.43% went to the top 20 websites and 67.84% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 10 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Profit grows in European Chain Hotels despite of weakening occupancy – TRI HotStats

June 26th, 2008

Profit continues to increase in most European hotel markets in spite of falling average occupancy, according to the latest HotStats survey of ten European cities by TRI Hospitality Consulting.
France and Budapest were the only cities where hotels were able to increase in demand in the four months to April 2008 of the 10 European cities.
In [...]

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Tags: Hotel Marketing · Travel Marketing

AH&LA Lodging Survey Unveils Trends in Technology, Health- and Eco-Conscious Travel

June 20th, 2008

The American Hotel & Lodging Association (AH&LA) releases its 2008 Lodging Survey, revealing trends in technology, health consciousness, and green initiatives in all segments of U.S. hotels. Conducted by Smith Travel Research, the survey analyzes feedback from more than 10,000 U.S. hotel properties.
Funded by the American Hotel & Lodging Educational Foundation (AH&LEF) and conducted by [...]

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Tags: Hotel Marketing · Travel Marketing

Free Whitepaper ‘Best Practices in Travel Business Intelligence’

June 18th, 2008

Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of [...]

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Tags: Travel Marketing

Japanese Travelers Top the List in Expedia’s First Annual Global Best Tourist Survey

June 12th, 2008

Expedia released the findings of a global survey seeking to crown the world’s best tourists and measure travelers based on their best and worst travel traits and habits. The Japanese won top prize and are considered by hoteliers across the globe as overall the best tourists. German and British tourists tied for second place, followed [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Hotel Sales 2.0 – Tactics to Drive Business in a ‘Not So Hot’ Summer – By Carol Verret

June 6th, 2008

This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

Understanding The Global Phenomenon Of Youth Travel

June 4th, 2008

Youth Travel represents around 20% of all international arrivals and is one of the tourism industry’s fastest growing sectors. The average expenditure per trip has increased by 40% among young travellers.
70% of young people travel with a purpose – to learn a language, volunteer, work or study abroad. As a result, 80% of them return [...]

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Tags: Travel Marketing

Travel Appears To Be Google Next Target

May 30th, 2008

Google aims to repeat commercial success of Expedia and Travelocity in the tourist industry by offering travelers a one-stop shop for travel information. It is speculated that the next stage in Google’s development is to expand its travel offering into a travel portal where holiday planners will learn lots about their travel destination and see [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Report on Global Spa Economy Released

May 28th, 2008

SRI International has released a report on behalf of the Global Spa Summit, describing the growth of the spa industry worldwide.
New York, NY (May 22, 2008) – The global spa economy is estimated to be over $250 billion, according to a major report unveiled this week at the 2008 Global Spa Summit in New York.
The [...]

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Tags: Travel Marketing