Security Concerns Over Online Travel Transactions

February 19th, 2009

Despite nearly half of travel transactions being made online , new findings from RBS WorldPay, reveal more than half (62 per cent) of consumers feel security is at risk purchasing over the internet.
With over half (55 per cent) of consumers ranking security as the most important factor when making an online purchase, the payment solutions [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Top 10 Trends in 2009 in Hospitality Industry by Ernst & Young

February 17th, 2009

The credit crunch, an increased focus on cost containment and the bottom line, leveraging brand awareness on the internet, fair value, globalization, green building and planning loan restructuring and modifications in a structured finance setting, are ranked at the top of the list. Find out which trends will impact the hospitality sector in 2009.
The credit [...]

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Tags: Hotel Marketing · Travel Marketing

Future Trends in Online Travel Booking

February 13th, 2009

Four years ago, booking online was already the cheapest way to organise travel. But what will the world of online travel look like in 2013?
A recent report from Forrester Research US Online Travel Forecast, 2008 To 2013 has a stab at guessing some of the key trends that will dominate Internet travel booking in four [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Is Discounting Hotel Rates the Way Forward?

January 22nd, 2009

The issue of whether or not to discount is becoming increasingly contentious as properties and groups struggle to compete in an ever more strained market.
Veteran hotelier George Goring summed up the problem in these terms: “The biggest sin is to overprice, and the second biggest sin is to underprice.” In other words, he told delegates [...]

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Tags: Hotel Marketing

Secure Your Hotel Market Position in 2009 with Smart Marketing Campaigns

January 16th, 2009

Hospitality industry has always tended to be reactive, rather than current, to changes in the economy. After all, hotels don’t create travel, they serve it. There is little hotels can do to induce people to travel. People don’t travel for the purpose of staying in hotels, they stay in our hotels because our hotels are [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Best Travel Deals for UK Travelers in 2009

January 12th, 2009

Telegraph.co.uk looks ahead at this year’s travelling trends, including the best good value destinations for UK travelers, plagued by the tumbling pound.
Money talks, and it is going to have a bigger say than ever on where we travel in 2009. The tumbling pound has sharply increased the cost of holidays in many of UK’s favourite [...]

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Tags: Travel Marketing

Business Travelers to Cut Down on Travel Spending

January 8th, 2009

The Air Transport Association projects U.S. airlines will carry 9% fewer travelers this holiday season than last year, as Americans postpone trips or stay closer to home.
Now in the throes of global recession, travel demand is declining for the first time since the period following the 9/11 attacks. From July to November, travelers on the [...]

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Tags: Hotel Marketing · Travel Marketing

The Big Trip – Lonely Planet’s top 20 Trips

January 2nd, 2009

Lonely Planet’s top 20 big trips – The guidebook publishers’ authors select their favourite experiences as new book The Big Trip is launched.
It started with the Grand Tour. Way back in the 17th century, upper-class British kids would complete their education by heading over to parts of Europe to experience museums, paintings and, more importantly, [...]

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Tags: Travel Marketing

Suppliers Won the Battle for Online Leisure and Unmanaged Business Travelers

December 30th, 2008

Suppliers seem to have won the battle for online leisure and unmanaged business travel market share in the US, according to December 2008 PhoCusWright data.
Fully 61% of online travel sales are now made directly at supplier sites, compared with 39% for online travel agencies (OTAs) in 2008. This balance is projected to hold steady through [...]

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Tags: Hotel Marketing · Travel Marketing