Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]

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The State visit by Queen Elizabeth of England to the Republic of Ireland, planned to take place in the Autumn of 2011 could provide a major boost for tourism in the key British market.
A similar visit by Queen Victoriain the 1890s sparked off a  visitor boom in Killarney which was seen as the birth of [...]

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According to a new report by HSMAI, the future of revenue management will include a rapid evolution of data as a strategic asset that can drive future decision-making. And hoteliers will track, analyze, and maximize social networking platforms as an integral part of revenue management.

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As a regular feature we will be posting articles written by industry leaders with thought provoking ideas and tips. Journalist, editor and author Frank Corr, the first of our ‘guest bloggers’, posted our first guest blog post ‘What to do with Zombie Hotels’ which was extremely well received. This article is his second contribution and is sure to be equally as highly regarded. Keep an eye out for more ‘guest blogger’ posts in the future.

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