What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years? According to experts in the field of Travel and Tourism, here are the future changes that will shape the industry.

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Although the new social media site is growing at a rapid pace, a report outlining its progress to date, suggests that 83% of Google+ users are currently classed as inactive.

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Google’s use of sitelinks has evolved over the past few years where their newest development has recently been launched. They have enhanced sitelinks to now be full site links with a URL making it even easier to find the section of the site you want. As well as that they also have increased the maximum number of sitelinks per query.

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Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search.

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As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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The introduction of Google’s Hotel Finder was top of the agenda of discussions at the Third Annual Hotel Data Conference where attendees considered the role the product will play in channel management.

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Google + has hit 25 millions visitors. The social network was introduced on June 28th and its growth rate is proving to be much faster than the introduction of Facebook, Twitter and MySpace over the same time period.

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Last week’s launch of Google’s Hotel Finder, or what the company calls “an experiment in finding the perfect hotel”, marks Google’s boldest move into the travel space yet, and one that clearly has the potential to disrupt the business of online hotel bookings.

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Google has introduced a new experimental search tool, Hotel Finder. This tool allows one to see best locations to stay, Hotels deals, comparisons and much more.

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