Google Officially Introduces New Ad Placements on Google Search

November 7th, 2011

Over the past few months, Google have been updating the design and experience of Google Search giving users a more seamless and consistent online experience. As part of these look and feel changes, they are now introducing new ad placements on Google Search.

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Tags: Google · Online Advertising

Google Updates Search Algorithm for Fresher Results

November 4th, 2011

Google announced today that it has updated its search algorithm to help more recent information appear at the top of search results. The search giant completed its Caffeine web indexing system last year, which lets the company crawl and index the web for fresh content more quickly on a much larger scale.

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Tags: Google · Search Engine Optimisation

Google Changes Local Results on SERP’s

November 3rd, 2011

Yesterday Google formally announced some changes in the presentation of local results on SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. In the coming weeks, you’ll start seeing the improved local search experience in more than 40 language

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Tags: Google · Mobile / Location Based Marketing · Search Engine Optimisation · Travel Reviews

5 Reasons Google+ Could Win the Social Enterprise Battle

November 2nd, 2011

Last Thursday, Google announced that Google+ will be available for Google Apps users. This means that the millions of people using Google Apps for their businesses will now have access to the Google+ social collaboration platform.

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Tags: Google · Social Media

Google introduces charges for Google Maps APIs

November 1st, 2011

When the Maps API Terms of Service were updated in April of this year Google announced that usage limits would be introduced to the Maps API starting on October 1st. With October upon us, Google begins to intoduces charges for Google Maps API’s.

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Tags: Google · Mobile / Location Based Marketing

Google Maps Introduces Business Interiors in Street View

October 27th, 2011

Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.

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Tags: Google · Mobile / Location Based Marketing · Travel Marketing

Google Adwords Redesign Looks Beyond Keywords

October 24th, 2011

Google is about to take what it calls “a whole new approach” to search advertising, the foundation of its massive revenues. Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches. With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.

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Tags: Google · Online Advertising · e-commerce

Google extends Hotel Finder beyond the USA

October 21st, 2011

Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.

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Tags: Google · Travel Marketing · e-commerce

Google Says – ‘No mobile strategy, no future’!!

October 14th, 2011

Searches from mobile devices account for 14% of Google’s traffic up from around 4% last year, underling the importance of having a mobile strategy. Ian Carrington, the search engine’s director of mobile, told the Travolution Summit firms that do not have a mobile strategy do not have a future strategy.

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Tags: Google · Mobile / Location Based Marketing