4 Reasons for Businesses to Embrace Google+

November 14th, 2011

The verdict is in: Google+’s new brand pages are worth your time. Here’s why signing your business up will be an important social media investment.

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Tags: Google · Search Engine Optimisation · Social Media

Google Introduces ‘Think Insights’ for Marketers

November 10th, 2011

Google has launched “Think Insights”, a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library, planning tools, and a section for emerging digital trends.

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Tags: Google · Hotel Marketing

Google+ Pages Now Open For Businesses, Brands, Places & More

November 8th, 2011

Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly.

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Tags: Google · Social Media

Google Officially Introduces New Ad Placements on Google Search

November 7th, 2011

Over the past few months, Google have been updating the design and experience of Google Search giving users a more seamless and consistent online experience. As part of these look and feel changes, they are now introducing new ad placements on Google Search.

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Tags: Google · Online Advertising

Google Updates Search Algorithm for Fresher Results

November 4th, 2011

Google announced today that it has updated its search algorithm to help more recent information appear at the top of search results. The search giant completed its Caffeine web indexing system last year, which lets the company crawl and index the web for fresh content more quickly on a much larger scale.

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Tags: Google · Search Engine Optimisation

Google Changes Local Results on Google.com SERP’s

November 3rd, 2011

Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. In the coming weeks, you’ll start seeing the improved local search experience in more than 40 language

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Tags: Google · Mobile / Location Based Marketing · Search Engine Optimisation · Travel Reviews

5 Reasons Google+ Could Win the Social Enterprise Battle

November 2nd, 2011

Last Thursday, Google announced that Google+ will be available for Google Apps users. This means that the millions of people using Google Apps for their businesses will now have access to the Google+ social collaboration platform.

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Tags: Google · Social Media

Google introduces charges for Google Maps APIs

November 1st, 2011

When the Maps API Terms of Service were updated in April of this year Google announced that usage limits would be introduced to the Maps API starting on October 1st. With October upon us, Google begins to intoduces charges for Google Maps API’s.

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Tags: Google · Mobile / Location Based Marketing

Google Maps Introduces Business Interiors in Street View

October 27th, 2011

Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.

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Tags: Google · Mobile / Location Based Marketing · Travel Marketing