Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.
May 27th, 2011
May 19th, 2011
Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]
April 14th, 2011
Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market
March 18th, 2011
Is your Hotel making the most of Google Places? If so, how does your page rank among local competitors? Place pages are more important than ever, especially when considering that a recent Google study found that 20% of all searches on Google are used to find location specific answers.
Place pages – [...]
March 1st, 2011
Last week saw big changes in the way Google sorts and ranks its results pages, with huge implications for the travel industry. Businesses with a strong search marketing strategy should see early benefits, while those with dubious or weak approaches will be feeling the pinch.Here are a few tips for making sure your website is well-placed for good search engine visibility.
February 18th, 2011
This has been coming for a long time and at last its here- As of today Google will integrate friend’s activity on social media with your Google search results.
December 2nd, 2010
On 19th November it was reported by Hitwise that Facebook received 25% of all page views in the US. That’s 5 times the page views that Google received. Hitwise also logged Facebook as receiving 3% more web visits than the search giant. And this all excludes mobile traffic.
In September 23% of all US online display ads appeared on Facebook, That’s nearly 9 times Google’s share of only 2.7 percent of online ad displays.
November 26th, 2010
2010 is a great time for the web. Innovation is thriving as new services and content flourish on smartphones and laptops, thanks in good part to industry leaders like Apple and Facebook.
November 19th, 2010
At last, Google has finally gained a page preview feature. Called “Instant Previews,” this is a way for you to see what’s on a page that’s listed in Google’s search results By predicting your search and showing results before you finish typing; Google Instant can save 2-5 seconds per search.