Happy 13th Birthday Google!!

September 27th, 2011

Happy birthday, Google. Today, the search engine turns 13. In keeping with tradition, Google has posted a birthday Doodle. This year’s logo is a throwback to the early 2000s, when Google’s logo emulated Yahoo in adding an exclamation poin

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Tags: Google · e-commerce

Mobile Optimised Sites Perform Better in Adwords

September 22nd, 2011

Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic.

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Tags: Mobile / Location Based Marketing · Search Engine Optimisation

Google Expands Into the Travel Sector

September 14th, 2011

In a major challenge to the travel industry’s leading websites, search engine giant Google Inc. launched today a new service allowing users to shop for plane tickets as easily as typing a Google search.

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Tags: Google · Travel Marketing · Travel Reviews

Google Acquires Zagar

September 9th, 2011

Google is continuing to expand it’s empire as they acquire a new addition to their portfolio. Zagat is a high-end restaurant and shopping reviews publisher. So what does this mean for google… with Zagat publishing they will have direct access to some of the most respected restaurant reviews and ratings, Google now has its own store of highly respected local content.

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Tags: Google · e-commerce

Future Travel Trends According to Google, Facebook and TripAdvisor

August 29th, 2011

What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years? According to experts in the field of Travel and Tourism, here are the future changes that will shape the industry.

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Tags: Facebook · trends in the hospitality industry · tripadvisor

Google+ Users – Progress To Date

August 22nd, 2011

Although the new social media site is growing at a rapid pace, a report outlining its progress to date, suggests that 83% of Google+ users are currently classed as inactive.

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Tags: Google · Social Media

The Evolution Of Sitelinks

August 17th, 2011

Google’s use of sitelinks has evolved over the past few years where their newest development has recently been launched. They have enhanced sitelinks to now be full site links with a URL making it even easier to find the section of the site you want. As well as that they also have increased the maximum number of sitelinks per query.

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Tags: Google · Search Engine Optimisation

Google Search Results Now Including Google+ Posts

August 16th, 2011

Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search.

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Tags: Google · Search Engine Optimisation · Social Media

Google Is Going Places

August 15th, 2011

As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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Tags: Google · Hotel Marketing · Mobile / Location Based Marketing · e-commerce · trends in the hospitality industry