Google Acquires Zagar

September 9th, 2011

Google is continuing to expand it’s empire as they acquire a new addition to their portfolio. Zagat is a high-end restaurant and shopping reviews publisher. So what does this mean for google… with Zagat publishing they will have direct access to some of the most respected restaurant reviews and ratings, Google now has its own store of highly respected local content.

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Tags: Google · e-commerce

Future Travel Trends According to Google, Facebook and TripAdvisor

August 29th, 2011

What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years? According to experts in the field of Travel and Tourism, here are the future changes that will shape the industry.

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Tags: Facebook · trends in the hospitality industry · tripadvisor

Google+ Users – Progress To Date

August 22nd, 2011

Although the new social media site is growing at a rapid pace, a report outlining its progress to date, suggests that 83% of Google+ users are currently classed as inactive.

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Tags: Google · Social Media

The Evolution Of Sitelinks

August 17th, 2011

Google’s use of sitelinks has evolved over the past few years where their newest development has recently been launched. They have enhanced sitelinks to now be full site links with a URL making it even easier to find the section of the site you want. As well as that they also have increased the maximum number of sitelinks per query.

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Tags: Google · Search Engine Optimisation

Google Search Results Now Including Google+ Posts

August 16th, 2011

Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search.

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Tags: Google · Search Engine Optimisation · Social Media

Google Is Going Places

August 15th, 2011

As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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Tags: Google · Hotel Marketing · Mobile / Location Based Marketing · e-commerce · trends in the hospitality industry

Hotel Finder’s Role In Channel Management

August 8th, 2011

The introduction of Google’s Hotel Finder was top of the agenda of discussions at the Third Annual Hotel Data Conference where attendees considered the role the product will play in channel management.

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Tags: Google · Hotel Marketing · Travel Marketing · e-commerce · trends in the hospitality industry

Google+ Reaches 25 Million Visitors

August 3rd, 2011

Google + has hit 25 millions visitors. The social network was introduced on June 28th and its growth rate is proving to be much faster than the introduction of Facebook, Twitter and MySpace over the same time period.

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Tags: Google · Social Media · Social Media Marketing for Hotels

A Closer Look At Google’s Hotel Finder

August 3rd, 2011

Last week’s launch of Google’s Hotel Finder, or what the company calls “an experiment in finding the perfect hotel”, marks Google’s boldest move into the travel space yet, and one that clearly has the potential to disrupt the business of online hotel bookings.

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Tags: Google · Hotel Marketing · Internet Marketing