Panda 4.0, which Google confirmed began rolling out yesterday, has definitely caused some waves in the search results. It is too early to tell how the Panda Update is going affect your sites rankings. A good example of a major site that has been impacted negatively is eBay, which has lost a significant percentage of the Top 10 Rankings.
May 22nd, 2014
May 12th, 2014
Recent partnerships by Google Inc with hotel chains have raised concern among others in the travel industry that the search giant is trying to grab more advertising dollars.
“To the extent that the travel industry is spending advertising dollars with Priceline or Expedia or TripAdvisor, Google is well aware of that and they’d like to steal some of that,” said Douglas Quinby, vice president of research at PhoCusWright, a travel industry research firm.
February 5th, 2014
Google is constantly testing new features and making updates to its search product. Sometimes, the changes spotted are in beta, while others are confirmed new features. We’ve rounded up some recent changes that have been spotted across the Web that you just may have missed.
1. Date Selector in Hotel Carousel Results
The query [...]
January 28th, 2014
Google has added a date selector box to Knowledge Graph Carousel for hotels. Travelers can now faster and more easily research hotels when planning a trip and filter by user ratings and hotel class, as well as select specific dates to only show hotels with availability for those dates.
January 22nd, 2014
New online distribution tools and channels can potentially bring new demand to a hotel. But they also come with one big caveat: cost.
Now that Google has cemented itself in the online hospitality space with search engine optimization and marketing tools, as well as Google Hotel Finder, the company is rolling out partnerships with hoteliers to provide an additional suite of tools. Late last year, Google commenced partnerships to offer 360-degree photos inside hotels as well as mobile payment and loyalty options through Google Wallet.
January 21st, 2014
Google is expanding its hotel business by taking its street view technology inside hotels in North America. The first noticeable feature is high-resolution photos when searching for hotels. The photos are taken by photographers trained and certified by Google.
What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?
January 9th, 2014
Surprisingly, the big four communicate a consistent message for hotel marketers involving four concepts: shift more resources to online and mobile marketing; engage guests on social networks before, during and after trips; align social with marketing strategy and the guest experience; and use paid products to amplify visibility and reach.
December 13th, 2013
Based on a Tnooz survey, more than a dozen owners of independent, consumer-facing, service-oriented travel websites have lost between 20% and 70% of their traffic during the past three years. The drops coincided with Google’s search engine updates.
November 14th, 2013
What is the Google Carousel?
Google launched the Carousel in search results in June 2013, While the carousel is not yet featured on all local queries, restaurants and hotels are amongst the categories showing up most often in the carousel in the US. In Ireland, the carousel is live for local attractions [...]