Panda 4.0 has Officially Hit the Google Search Results

May 22nd, 2014

Panda 4.0, which Google confirmed began rolling out yesterday, has definitely caused some waves in the search results. It is too early to tell how the Panda Update is going affect your sites rankings. A good example of a major site that has been impacted negatively is eBay, which has lost a significant percentage of the Top 10 Rankings.

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Tags: Google

Why Google’s Hotel Moves Worry the Travel Sector

May 12th, 2014

Recent partnerships by Google Inc with hotel chains have raised concern among others in the travel industry that the search giant is trying to grab more advertising dollars.

“To the extent that the travel industry is spending advertising dollars with Priceline or Expedia or TripAdvisor, Google is well aware of that and they’d like to steal some of that,” said Douglas Quinby, vice president of research at PhoCusWright, a travel industry research firm.

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Tags: Distribution · Google · Meta Search

6 Google Search Changes You May Have Missed

February 5th, 2014

Google is constantly testing new features and making updates to its search product. Sometimes, the changes spotted are in beta, while others are confirmed new features. We’ve rounded up some recent changes that have been spotted across the Web that you just may have missed.
1. Date Selector in Hotel Carousel Results
The query [...]

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Tags: Google

Google Adds Date Selector to Knowledge Graph Carousel For Hotels

January 28th, 2014

Google has added a date selector box to Knowledge Graph Carousel for hotels. Travelers can now faster and more easily research hotels when planning a trip and filter by user ratings and hotel class, as well as select specific dates to only show hotels with availability for those dates.

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Tags: Google · Search Engine Optimisation · search engine marketing · search marketing

Weighing the Pros & Cons of New Google Features

January 22nd, 2014

New online distribution tools and channels can potentially bring new demand to a hotel. But they also come with one big caveat: cost.

Now that Google has cemented itself in the online hospitality space with search engine optimization and marketing tools, as well as Google Hotel Finder, the company is rolling out partnerships with hoteliers to provide an additional suite of tools. Late last year, Google commenced partnerships to offer 360-degree photos inside hotels as well as mobile payment and loyalty options through Google Wallet.

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Tags: Google · Online Advertising · search marketing

Google brings Street View features to hotels

January 21st, 2014

Google is expanding its hotel business by taking its street view technology inside hotels in North America. The first noticeable feature is high-resolution photos when searching for hotels. The photos are taken by photographers trained and certified by Google.

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Tags: Google · trends in the hospitality industry

What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?

January 9th, 2014

Surprisingly, the big four communicate a consistent message for hotel marketers involving four concepts: shift more resources to online and mobile marketing; engage guests on social networks before, during and after trips; align social with marketing strategy and the guest experience; and use paid products to amplify visibility and reach.

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Tags: Facebook · Google · Hotel Marketing · Social Media · Travel Marketing · Twitter · tripadvisor

3 Years On From Google Panda, Many Travel Sites Struggle With Traffic

December 13th, 2013

Based on a Tnooz survey, more than a dozen owners of independent, consumer-facing, service-oriented travel websites have lost between 20% and 70% of their traffic during the past three years. The drops coincided with Google’s search engine updates.

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Tags: Content Marketing · Google · Google Panda · Search Engine Optimisation · Travel Trends · search engine marketing · search marketing

How Google Carousel Will Enhance Your Hotels Search Engine Presence

November 14th, 2013

What is the Google Carousel?
Google launched the Carousel in search results in June 2013, While the carousel is not yet featured on all local queries, restaurants and hotels are amongst the categories showing up most often in the carousel in the US. In Ireland, the carousel is live for local attractions [...]

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Tags: Google · Google Plus · Search Engine Optimisation · search engine marketing · search marketing