The latest round of Penguin definitely favours what everyone in the real world would consider the authority sources on the web. Government websites, news sites and advice driven resources have all fared well from the recent update.
Google has officially confirmed last night’s release of the Penguin 2.0 algorithm update. Google claims [...]

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A new study on the state of paid search in the travel sector in the U.S. found that paid search expenditures fell 19% from January through April of this year compared to last year. The study suspects the decline is due in large part to the launches of Google Flight Search and Google Hotel Finder.

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Google+ is now image-centric much like the layouts of both Pinterest and Facebook and features a multi-column interface instead of a singular stream. And hashtags are no longer just for Instagram and Twitter, Google+ now introduces related hashtags to posts and images.

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Google and Facebook are racing to expand their empires into the next frontier for them — the travel industry

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Back in October Google announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, they are excited to welcome and invite all Google Analytics customers to try Universal Analytics.

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Most travel brands use Facebook and Twitter but growing numbers are using are using Google+ to engage with users in a compelling way. Could this be down to the growing recognition that the boundaries between social and search are becoming increasingly seamless?

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Amidst changes to Google’s algorithms, travel search results continue to be a more competitive touchpoint along the path to purchase. Hotel brands are jockeying to keep pace by dominating search results and driving customers directly to their sites to book.

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Google is poised to launch Offer Extensions, a new service allowing search advertisers to place Groupon-style discount coupons alongside their regular search ads. That could help brands get attention without having to spring for potentially costly Groupon deals.

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Google on Wednesday upgraded its AdWords program to let advertisers customize their placements on mobile by such factors as type of device, time of day and geographic proximity.

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