It’s time for this week’s Top 30 Irish Hotels on Twitter. We have 1 new entry at number 29 and, similar to last week, 7 hotels pushing their way up the table.

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Most of us already know that twitter can be used for customer service, recruiting, contents, giveaways and promotions for your hotel. There are, however, more business opportunities that aren’t quite as obvious. Mashable have looked a little deeper than most and have come up with 5 unique ways to use twitter as a business tool for your hotel.

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Conversing on behalf of your hotel is one of the main roles that social media serves, and it does it well. There are, however, ways to make sure you’re getting as involved as you can and your conversations are having the most impact possible. So what exactly is the best way to authentically participate in Twitter conversations to raise awareness for your hotel?…

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This week, our Top UK Hotels on Twitter has held strong to outside pressure, meaning there are no new entries into the table this week! Further to this only a single hotel has moved up the table.

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It’s time for our weekly updated Top 30 Hotels on Twitter. This week, for the first time in the history of our list, there are NO new entries. Instead the top 30 hotels have been fighting amongst themselves, with 7 hotels moving up the table!

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Putting a face to your hotel using social media networks definitely has its advantages. It allows your customers to converse with a face rather than an anonymous employee while at the same time giving your hotel a voice. Allowing your customers to connect with your hotel on this level will create a much deeper, more meaningful relationship. So if you decide to go down this route and have your hotel represented by a ‘face’, it’s important that that ‘face’ represents exactly what you want your hotel to represent.

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Google have just activated a new improvement to their real-time search function. Starting from today, users will not only be able to search all the real-time content out there (from Facebook, MySpace, Twitter and Buzz) but will be able to sort the tweets by the time at which they were posted. This handy new feature will allow users to see what people were talking about at a specific moment in time as far back as the first tweet on March 21st 2006.

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Twitter will begin rolling out paid advertising on it’s social networking platform later today. The ads will appear as ‘promoted tweets’ and will initially only appear in twitter search results. Initially the ads will be charged per thousand impressions but the company plans to create a charging method based on what they call ‘resonance’ which will look at the interaction and importance of the ad and price it accordingly.

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It’s week number 3 in our Top UK Hotels on Twitter. All hotels are performing consistently well and maintaining their positions in the top 30, with only 2 hotels moving up the table and a single new entrant at number 30.

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