TomTom provides drivers with navigation services and live traffic information and in October will add a TripAdvisor app, with its more than 50 million reviews about hotels and restaurants along drivers’ routes, to the TomTom Go Live 1535 M navigation device, the companies say.

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What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years? According to experts in the field of Travel and Tourism, here are the future changes that will shape the industry.

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As more and more travellers perform diligent research prior to booking a room, it is important that GMs and hotel owners know exactly what information consumers can find online about their hotel. Also from an SEO point of view search engines place high ranking factors on social media and guest review channels.

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As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves at a cost.

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TripAdvisor, the world’s largest travel site*, yesterday announced the launch of a new Management Centre with free resources and content to help hospitality business owners, managers and marketers engage with the TripAdvisor traveller community, drive sales and manage their properties’ reputations online.

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Based on careful thought about the future direction of place pages and feedback from online travel agencies, Google have removed reviews for hotels on maps and places.

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A poll has indicated that user-generated content in the form of positive reviews on sites like TripAdvisor is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor.
The online travel booking poll, carried [...]

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TripAdvisor, today the world’s largest travel website, now has 45 million reviews and opinions, with 23 new contributions posted every minute. With a massive 5 million reviews and opinions added since October 2010.

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When: 7th Feb 2011

Where: Hilton London Metropole

Time: 9am – 6pm

Conference outline & pricing……

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