Entries Tagged as 'tripadvisor'

TripAdvisor Instant Booking ‘changing every week,’ hopes to win major OTA participation

November 20th, 2014

At last week’s PhoCusWright conference in Los Angeles, TripAdvisor CEO Steve Kaufer remained hopeful that major OTAs will decide to participate with its Instant Book service. Kaufer said, Instant Booking is changing every week, and as some changes happen maybe some big OTAs will say it looks a bit more like what we want to participate in.

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Tags: tripadvisor

TripAdvisor introduces ‘Just for You,’ hotel recommendations based on search history and feedback

October 28th, 2014

Today, the online travel search giant is introducing a new feature with customization very much at its heart.

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Tags: Mobile / Location Based Marketing · tripadvisor

Hotel Guests Read 6-12 Reviews Before Booking, Says New TripAdvisor Survey

February 12th, 2014

Hotel Guests read between 6-12 reviews before booking, says new TripaAdvisor survey
- 77 % usually or always reference TripAdvisor reviews before selecting a hotel & they are more interested in the recent reviews to give them the freshest feedback
- 51% of people agreed that the new meta search helped them save time during the planning process for price comparison & 52% agreed it helped them find the right hotel at the right price
- Globally people want to see pictures of the properties that they are looking to book.

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Tags: Reputation Management · Travel Reviews · tripadvisor

What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?

January 9th, 2014

Surprisingly, the big four communicate a consistent message for hotel marketers involving four concepts: shift more resources to online and mobile marketing; engage guests on social networks before, during and after trips; align social with marketing strategy and the guest experience; and use paid products to amplify visibility and reach.

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Tags: Facebook · Google · Hotel Marketing · Social Media · Travel Marketing · Twitter · tripadvisor

How Can Hoteliers Benefit From Meta Search?

November 20th, 2013

A Meta-Search Engine is a search engine that searches other search engines. For example, a meta-search engine submits a query (search term) to numerous other search engines (Google, Yahoo, Bing etc…), and returns a summary of the results. Essentially, meta-search queries a combination of a variety of search engines simultaneously -thus leading to a much more refined and optimised search result.

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Tags: OTAs · meta search marketing · revenue management · search marketing · tripadvisor

Online reputation skills require versatility

September 13th, 2013

With online reviews an integral part of the hotel industry’s landscape, here’s a look at how some experts see the “dos” and “don’ts” of managing a property’s reputation during the Internet age.

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Tags: Instagram · Reputation Management · Social Media · Travel Reviews · Twitter · VINE · tripadvisor

Meta Search Marketing: The New Revenue Frontier in Hospitality

July 19th, 2013

Meta search marketing in hospitality is online advertising that requires real-time room availability and pricing feed. This new “hybrid” digital marketing format, the result of the convergence of hotel online distribution and online advertising, requires real-time hotel inventory availability + pricing and marketing campaign, budget and bid management by property.

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Tags: Google Plus · Hotel Marketing · OTAs · Online Advertising · meta search marketing · revenue management · trends in the hospitality industry · tripadvisor

How to use TripAdvisor to win guests and grow your business

June 14th, 2013

There is no magic formula for achieving a high ranking on TripAdvisor but what we do know is that a meticulous approach is essential. Whether hotels like it or not, they cannot ignore TripAdvisor. Not only do people today write reviews, they also read reviews in the course of planning a trip

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Tags: Hotel Reviews · Reputation Management · tripadvisor

How TripAdvisor Rankings Can Help Drive Direct Bookings

April 26th, 2013

TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?

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Tags: Reputation Management · Travel Reviews · tripadvisor

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