TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?

[ Read more → ]

TripAdvisor is changing the advertising proposition for hotels and online travel agency customers by adding hotel metasearch

[ Read more → ]

User review giant TripAdvisor is finally doing what pretty much everyone involved in the hotel sector expected it to do years ago – consumer metasearch for its vast portfolio of properties.
The company confirmed this week that it is currently testing “new search functionality” for hotels, covering both desktop and mobile versions of the service.
Randomly selected [...]

[ Read more → ]

A Forrester report found two-thirds of marketers now feel the need to integrate social media and other outreach efforts into their search strategies, while more than half say they’re struggling to stay abreast of algorithm changes and other technological shifts.

[ Read more → ]

TripAdvisor, the granddaddy of travel sites has added a suite of features to City Guides for Android, providing both check-ins and the ability to post photos.

[ Read more → ]

TripAdvisor’s “Show Prices” CPC Program is a major distribution channel that provides high return on ad spend for hotels big and small, branded or independent. Used as a tool to lessen dependency on OTAs, this program can boost direct bookings, thereby increasing overall revenues and strengthening brand identity.

[ Read more → ]

TripAdvisor launches a free online tool, that can be easily integrated in a hotel’s website, allowing hotel guests to complete the entire TripAdvisor review process without leaving the hotel’s website.

[ Read more → ]

TripAdvisor.com, which claims to be the world’s largest travel site, bills itself as a place that offers “trusted advice from real travelers.” Corcoran, an office administrator in Baltimore, says that trust was broken when a string of flattering write-ups about the Sheraton Baltimore City Center Hotel began appearing on TripAdvisor and Sheraton’s corporate site in June.

[ Read more → ]

It’s no secret that TripAdvisor sees Facebook as a major platform partner, having established a series of hook-ups with the preeminent social network in the past few years. And today it further cemented this relationship with the launch of its new Local Picks Facebook app.

[ Read more → ]