TripAdvisor revenue up 30% in first quarter – After spinning off from Expedia and debuting on the NASDAQ in December, trip reviews site TripAdvisor posted fourth quarter 2011 revenues of $137.8 million, a 30% increase over fourth quarter 2010. Full year 2011 revenues were $637.1 million, a 31% increase over full year 2010.

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It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others.
Following a four month investigation, the Advertising Standards Authority found that it was possible for “non-genuine content” to appear on Tripadvisor, which is designed to allow holidaymakers to share tips and opinions on places [...]

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TripAdvisor’s new Management Dashboard provides hotels with data and information on how they are engaging with customers and guests online, target areas for improvement and make informed, up-to-the-minute decisions. Hotels also get a list of competitors most viewed by the same people who view the business’ page.

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TripAdvisor is cracking down on firms who offer to plant phoney reviews for hotels to help them boost their rating on the site. Speaking after the reviews site debuted on the Nasdaq stock exchange on Wednesday, president and chief executive Stephen Kaufer said the company was continually investing in new ways to screen out bogus reviews.

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TripAdvisor says it is now the first stand-alone travel brand to reach the milestone of 50 million unique monthly visitors. The company experienced a 22 percent increase in traffic year-over-year from July 2010 to July 2011, according to comScore’s traffic data.

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As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement.

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TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate.

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TomTom provides drivers with navigation services and live traffic information and in October will add a TripAdvisor app, with its more than 50 million reviews about hotels and restaurants along drivers’ routes, to the TomTom Go Live 1535 M navigation device, the companies say.

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What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years? According to experts in the field of Travel and Tourism, here are the future changes that will shape the industry.

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