Entries Tagged as 'tripadvisor'

TripAdvisor introduces ‘Just for You,’ hotel recommendations based on search history and feedback

October 28th, 2014

Today, the online travel search giant is introducing a new feature with customization very much at its heart.

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Tags: Mobile / Location Based Marketing · tripadvisor

Hotel Guests Read 6-12 Reviews Before Booking, Says New TripAdvisor Survey

February 12th, 2014

Hotel Guests read between 6-12 reviews before booking, says new TripaAdvisor survey
- 77 % usually or always reference TripAdvisor reviews before selecting a hotel & they are more interested in the recent reviews to give them the freshest feedback
- 51% of people agreed that the new meta search helped them save time during the planning process for price comparison & 52% agreed it helped them find the right hotel at the right price
- Globally people want to see pictures of the properties that they are looking to book.

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Tags: Reputation Management · Travel Reviews · tripadvisor

What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?

January 9th, 2014

Surprisingly, the big four communicate a consistent message for hotel marketers involving four concepts: shift more resources to online and mobile marketing; engage guests on social networks before, during and after trips; align social with marketing strategy and the guest experience; and use paid products to amplify visibility and reach.

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Tags: Facebook · Google · Hotel Marketing · Social Media · Travel Marketing · Twitter · tripadvisor

How Can Hoteliers Benefit From Meta Search?

November 20th, 2013

A Meta-Search Engine is a search engine that searches other search engines. For example, a meta-search engine submits a query (search term) to numerous other search engines (Google, Yahoo, Bing etc…), and returns a summary of the results. Essentially, meta-search queries a combination of a variety of search engines simultaneously -thus leading to a much more refined and optimised search result.

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Tags: OTAs · meta search marketing · revenue management · search marketing · tripadvisor

Online reputation skills require versatility

September 13th, 2013

With online reviews an integral part of the hotel industry’s landscape, here’s a look at how some experts see the “dos” and “don’ts” of managing a property’s reputation during the Internet age.

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Tags: Instagram · Reputation Management · Social Media · Travel Reviews · Twitter · VINE · tripadvisor

Meta Search Marketing: The New Revenue Frontier in Hospitality

July 19th, 2013

Meta search marketing in hospitality is online advertising that requires real-time room availability and pricing feed. This new “hybrid” digital marketing format, the result of the convergence of hotel online distribution and online advertising, requires real-time hotel inventory availability + pricing and marketing campaign, budget and bid management by property.

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Tags: Google Plus · Hotel Marketing · OTAs · Online Advertising · meta search marketing · revenue management · trends in the hospitality industry · tripadvisor

How to use TripAdvisor to win guests and grow your business

June 14th, 2013

There is no magic formula for achieving a high ranking on TripAdvisor but what we do know is that a meticulous approach is essential. Whether hotels like it or not, they cannot ignore TripAdvisor. Not only do people today write reviews, they also read reviews in the course of planning a trip

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Tags: Hotel Reviews · Reputation Management · tripadvisor

How TripAdvisor Rankings Can Help Drive Direct Bookings

April 26th, 2013

TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?

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Tags: Reputation Management · Travel Reviews · tripadvisor

TripAdvisor shakes up business with aggressive hotel metasearch integration

February 14th, 2013

TripAdvisor is changing the advertising proposition for hotels and online travel agency customers by adding hotel metasearch

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Tags: Search Engine Optimisation · tripadvisor