A new study on the state of paid search in the travel sector in the U.S. found that paid search expenditures fell 19% from January through April of this year compared to last year. The study suspects the decline is due in large part to the launches of Google Flight Search and Google Hotel Finder.
Entries Tagged as 'trends in the hospitality industry'
May 23rd, 2013
May 23rd, 2013
In the first quarter 2013, online channels that include Online Travel Agents (OTAs) and hotel websites (Brand.com) continued to experience the most growth according to data from the TravelClick North American Distribution Review (NADR; Second Quarter 2013), which aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).
April 22nd, 2013
Airline and hotel loyalty programs are not highly rated by consumers and do little to generate emotional attachment to brands, according to research. A well laid out website rates highest in factors leading to loyalty, followed by “good reputation and service”, “positive personal experience”, “low prices” and “a trustworthy brand”.
April 18th, 2013
A whitepaper by RateGain examines the background of hotel distribution complexity and suggests options to help hoteliers equip themselves for more cost-effective and straightforward distribution by combining the strengths of channel management and CRS.
April 16th, 2013
The agency model adopted by Expedia and other OTAs plus the aggressive introduction to the U.S. market of Booking.com and its agency model, made the hospitality industry’s overdependence on the OTA channel painfully visible. It is time for the industry to fight back and shift share from the OTAs to the direct online channel
April 15th, 2013
European hotels portal HRS has announced record mobile turnover in 2012 as it revealed its Hotels Now app has been the most successful launch of its type to date. The firm expects to see mobile take a 20% share of its business by 2014, underlining the rapid rise of the channel, particularly in last minute hotel bookings, last year.
February 12th, 2013
As hotel chains spend funds to open new channels for social and mobile, their websites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.
January 14th, 2013
Market Matrix have recently finished a study that looked at the reasons why people all around the world select a particular hotel or casino. The results offer insight into current guest behavior, and suggest ways to appeal to them.
January 10th, 2013
For some the jury is still out. But for others there is no doubt that social media is actually driving business to hotels. The importance of social media technology’s value in driving in restaurant traffic and sales at hotels is showing real effect.