Entries Tagged as 'trends in the hospitality industry'

The 3 C’s of Same-Day Bookings: Control, Cannibalisation & Commissions

May 29th, 2013

Let’s take a look at how hotel chains can address the 3 C’s when considering how to tackle the same-day booking market. Control, Cannibalisation, Commissions

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Tags: Mobile Traffic · e-commerce · trends in the hospitality industry

Google Experiencing Major Decline in Travel Ad Spend

May 23rd, 2013

A new study on the state of paid search in the travel sector in the U.S. found that paid search expenditures fell 19% from January through April of this year compared to last year. The study suspects the decline is due in large part to the launches of Google Flight Search and Google Hotel Finder.

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Tags: Google · trends in the hospitality industry

Online Hotel Bookings Experience Healthy Growth In Q1 2013

May 23rd, 2013

In the first quarter 2013, online channels that include Online Travel Agents (OTAs) and hotel websites (Brand.com) continued to experience the most growth according to data from the TravelClick North American Distribution Review (NADR; Second Quarter 2013), which aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).

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Tags: e-commerce · trends in the hospitality industry

Well laid out travel websites rate highest for loyalty

April 22nd, 2013

Airline and hotel loyalty programs are not highly rated by consumers and do little to generate emotional attachment to brands, according to research. A well laid out website rates highest in factors leading to loyalty, followed by “good reputation and service”, “positive personal experience”, “low prices” and “a trustworthy brand”.

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Tags: Travel Marketing · trends in the hospitality industry

Hotel Distribution without the Confusing Technology Picture

April 18th, 2013

A whitepaper by RateGain examines the background of hotel distribution complexity and suggests options to help hoteliers equip themselves for more cost-effective and straightforward distribution by combining the strengths of channel management and CRS.

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Tags: trends in the hospitality industry

Shift Bookings From OTAs To The Hotel Website

April 16th, 2013

The agency model adopted by Expedia and other OTAs plus the aggressive introduction to the U.S. market of Booking.com and its agency model, made the hospitality industry’s overdependence on the OTA channel painfully visible. It is time for the industry to fight back and shift share from the OTAs to the direct online channel

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Tags: e-commerce · trends in the hospitality industry

HRS to Enhance Hotels Now app as Mobile Share Takes Off

April 15th, 2013

European hotels portal HRS has announced record mobile turnover in 2012 as it revealed its Hotels Now app has been the most successful launch of its type to date. The firm expects to see mobile take a 20% share of its business by 2014, underlining the rapid rise of the channel, particularly in last minute hotel bookings, last year.

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Tags: Mobile / Location Based Marketing · Mobile Traffic · trends in the hospitality industry

Have Luxury Hotel Web Sites Lost Their Way?

February 12th, 2013

As hotel chains spend funds to open new channels for social and mobile, their websites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.

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Tags: trends in the hospitality industry

Guest Hotel Selection Study

January 14th, 2013

Market Matrix have recently finished a study that looked at the reasons why people all around the world select a particular hotel or casino. The results offer insight into current guest behavior, and suggest ways to appeal to them.

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Tags: Hotel Marketing · trends in the hospitality industry



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