Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.

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The digital age is entering the “post-PC world” where PCs and laptops are being replaced by mobile handsets and tablets, these devices are quickly becoming the favourite go-to devices to access the internet.

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As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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A new study conducted by Cornell has highlighted the branding effect of promoting your hotel through online travel sites. The study suggests that hotels can expect hotels an increased reservation volume on the ‘brand.com’ site as a result of having it appear on the online travel agent site.

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There has been a huge growth in smartphone take-up and use in the past 12 months in the UK. According to new Ofcom research, 27 percent of UK adults now claim to own one. There has also been an increase in the popularity of applications among these smartphone users.

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The introduction of Google’s Hotel Finder was top of the agenda of discussions at the Third Annual Hotel Data Conference where attendees considered the role the product will play in channel management.

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A new report on online reviews reveals that online hotel review volume expanded significantly in 2010, as traveler opinion plays an increasingly powerful role in the online travel search-shop-buy process.

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Hotel companies are now working on initiatives to push revenue management (RM) from a centralised function out to the operational levels of their properties where one can now empower hotel employees that are busy providing guest services to also make data-driven revenue optimisation decisions with ease.

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Rate management for hotels is a challenging area where many hotels are forced to concentrate on predicting demand in order to set rates. Many hotels are now working on a rate strategy that captures demand in order to maximise revenue.

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