Entries Tagged as 'trends in the hospitality industry'

Well laid out travel websites rate highest for loyalty

April 22nd, 2013

Airline and hotel loyalty programs are not highly rated by consumers and do little to generate emotional attachment to brands, according to research. A well laid out website rates highest in factors leading to loyalty, followed by “good reputation and service”, “positive personal experience”, “low prices” and “a trustworthy brand”.

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Tags: Travel Marketing · trends in the hospitality industry

Hotel Distribution without the Confusing Technology Picture

April 18th, 2013

A whitepaper by RateGain examines the background of hotel distribution complexity and suggests options to help hoteliers equip themselves for more cost-effective and straightforward distribution by combining the strengths of channel management and CRS.

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Tags: trends in the hospitality industry

Shift Bookings From OTAs To The Hotel Website

April 16th, 2013

The agency model adopted by Expedia and other OTAs plus the aggressive introduction to the U.S. market of Booking.com and its agency model, made the hospitality industry’s overdependence on the OTA channel painfully visible. It is time for the industry to fight back and shift share from the OTAs to the direct online channel

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Tags: e-commerce · trends in the hospitality industry

HRS to Enhance Hotels Now app as Mobile Share Takes Off

April 15th, 2013

European hotels portal HRS has announced record mobile turnover in 2012 as it revealed its Hotels Now app has been the most successful launch of its type to date. The firm expects to see mobile take a 20% share of its business by 2014, underlining the rapid rise of the channel, particularly in last minute hotel bookings, last year.

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Tags: Mobile / Location Based Marketing · Mobile Traffic · trends in the hospitality industry

Have Luxury Hotel Web Sites Lost Their Way?

February 12th, 2013

As hotel chains spend funds to open new channels for social and mobile, their websites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.

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Tags: trends in the hospitality industry

Guest Hotel Selection Study

January 14th, 2013

Market Matrix have recently finished a study that looked at the reasons why people all around the world select a particular hotel or casino. The results offer insight into current guest behavior, and suggest ways to appeal to them.

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Tags: Hotel Marketing · trends in the hospitality industry

Social Media helps to Drive Fotel F&B Revenues

January 10th, 2013

For some the jury is still out. But for others there is no doubt that social media is actually driving business to hotels. The importance of social media technology’s value in driving in restaurant traffic and sales at hotels is showing real effect.

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Tags: Social Media · trends in the hospitality industry

14 Hotel Marketing Trends for 2014 – An Infographic By Net Affinity

January 9th, 2013

This infographic breaks down the Digital Marketing Trends that will be prominent in 2014, identifying 14 key areas to be focused on.

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Tags: Content Marketing · Google · Hotel Marketing · Net Affinity News · Search Engine Optimisation · Social Media · Travel Marketing · Travel Trends · meta search marketing · trends in the hospitality industry

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

January 8th, 2013

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the list and have 1 new entry!

Has your hotel made the list?

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Tags: Facebook · Social Media · Social Media Marketing for Hotels · Top 30 Hotels on Facebook · Travel Marketing · blogging · trends in the hospitality industry