Entries Tagged as 'Travel Marketing'

Tripadvisor: European Hoteliers fight to persuade EU Commission to overhaul the rules governing website reviews to keep them honest.

February 5th, 2010

I think this could be music to hoteliers ears, if it gathers ground! I don’t think anyone minds a review as long as it is fair and truthful. You work long and hard to ensure the best possible experience for your guest and when false reviews are posted it can often have detrimental effects on [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Looking for a handy resource for hotel news and advice?

January 13th, 2010

I’m a big fan of Guy Kawasaki and have been following his blog and twitter posts with interest. He recently launched a new site aptly named AllTop.com which aggregates the top headline feeds from 100 categories. One of the categories relates to the Hotel and Tourism industry. Whilst it has an American bias, the [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Social Media Engagement – The Airline Experience

January 12th, 2010

A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Package holiday price war predicted

December 29th, 2009

A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]

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Tags: Hotel Marketing · Travel Marketing

Decade of Online Travel Revolution

December 17th, 2009

Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

If Travel Industry is Struggling, Why Are Travel Web Sites Doing Well?

December 9th, 2009

Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing?
Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]

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Tags: Hotel Marketing · Travel Marketing

Will hoteliers be able to maintain or improve their performance without OTA’s

December 4th, 2009

Major hotel companies have been unable to break the habits of consumers from visiting OTAs in favor of looking and booking at the brand’s proprietary sites.
The end result is millions upon millions of dollars being funneled away from individual hotels and into the pockets of the smarter, faster and better marketed OTAs.
Now that hotel rates [...]

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Tags: Hotel Marketing · Travel Marketing

Anonymous hotel reviews to become obsolete

December 3rd, 2009

User reviews generated anonymously will become obsolete moving forward as consumers seek professional advice backed up by recommendations from friends and family.
Oyster unveiled its service in June and currently provides hotel reviews for major cities in the US as well as Jamaica, Dominican Republic, Hawaii and the Bahamas.
Elie Seidman, co-founder and chief executive of of [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

When discounting doesn’t work, what are other effective ways to keep hotel occupancy high

December 1st, 2009

Given the economic climate, it makes sense that hotels would slash rates in a desperate attempt to keep their properties full. After all, an empty room is of no value, right? The problem, of course, is the aforementioned statistics indicate occupancy continues to decline despite these price cutting efforts.
Given the economic climate, it makes sense [...]

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Tags: Hotel Marketing · Travel Marketing