Entries Tagged as 'Travel Marketing'

Having a Slow Site Will Cost You Bookings!

June 17th, 2010

Akamai Technologies have released the findings of a report that studied consumer responses to travel website preformance. The general feedback from the research was that if your site is not fast enough, you will lose out on bookings BIG TIME.

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Travel Marketing

Google Makes Further Advances Towards Entering Online Travel Business

May 24th, 2010

Google have recently been making a push to move into the online travel industry by making various travel related acquisitions. In their latest move, it was believed that Google had acquired a company called Ruba – a travel guide and tour review website. It appears, however, that this is not strictly true as Google dispelled the rumours by explaining that they are merely collaborating with the team behind Ruba.

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Priceline Reports 52.5% Increase in Travel Bookings

May 11th, 2010

Priceline today reported its financial results for the 1st quarter 2010. Gross travel bookings for the 1st quarter, which refers to the total dollar value (generally inclusive of all taxes and fees) of all travel services purchased by consumers, were $3.0 billion, an increase of 52.5% over a year ago.

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Tags: Hotel Marketing · Travel Marketing

What ‘Google Places’ can do for your Hotel

May 7th, 2010

Google Places (formerly known as ‘Google Local Business Center’) is a great tool for any business. This is especially true for the hotel industry where online consumers often consider location to be a priority over other factors. Google maps (mobile or otherwise) provides the consumer with the ability to search for all hotels within a certain area, but for your hotel to appear in the localised search results it has to have been registered with Google Places. Here’s how to make the most of this extremely useful feature…

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Tags: Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Online Advertising · Travel Marketing

Tripadvisor Reveals Galway to be one of the Best Destinations in the World!

May 5th, 2010

Destinations in Ireland have appeared multiple times in TripAdvisor’s most recent “Travelers’ Choice Destination Awards”. The most impressive of which comes from Ireland’s third largest city, Galway, which was voted to be the 23rd best destination in the world.

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Tags: Hotel Marketing · Travel Marketing

Children ‘would rather explore the world virtually than travel’

May 4th, 2010

The computer age is creating a generation of children who would rather explore the world virtually than take foreign holidays, according to a new report.

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Tags: Hotel Marketing · Travel Marketing

Coping with Freefall

April 27th, 2010

As a regular feature we will be posting articles written by industry leaders with thought provoking ideas and tips. Journalist, editor and author Frank Corr, the first of our ‘guest bloggers’, posted our first guest blog post ‘What to do with Zombie Hotels’ which was extremely well received. This article is his second contribution and is sure to be equally as highly regarded. Keep an eye out for more ‘guest blogger’ posts in the future.

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Tags: Hotel Marketing · Travel Marketing

Google To Buy Travel Software Maker?

April 21st, 2010

Google are currently in discussions to aquire Travel Software maker ITA. It is thought the online giant could use ITA Software’s tools to compete with travel-search features offered by rivals Microsoft. ITA Software could request around $1 billion for their aquisition by Google, who have already announced 6 takeovers this year.

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Tags: Online Advertising · Search Engine Optimisation · Travel Marketing

What to do with ‘Zombie Hotels’ ?

April 12th, 2010

Experience of many years has taught me to be wary of reports by consultants whose findings are identical to the agendas of their clients. So it was with some caution last November, that I leafed through the document from economist Peter Bacon which argued for the closure of 15,000 guestrooms in Irish hotels. It had been commissioned by the Irish Hotels Federation which had been arguing for exactly the same outcome for the best part of a year.

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Tags: Hotel Marketing · Travel Marketing