Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.

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Rumours are indicating that Google will launch a new flight search tool inspired by its recent acquisition of the airfare software company ITA.

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Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).

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When: 7th Feb 2011

Where: Hilton London Metropole

Time: 9am – 6pm

Conference outline & pricing……

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A white paper by Lixto discusses how To ‘Price for profit within the hotel Industry’
Amongst other things it brings to our attention how rapidly changing market dynamics in the hotel industry mean that price management is critical in creating a positive bottom line.

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Based on new research from Akamai, 62% of respondents purchased clothes and footwear online making this the largest category of spend in the survey, followed by more ‘traditional’ online items such as books and magazines (59%), and online travel accounting at 47% of spend.

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Back in 2000 Kaufer co-founded TripAdvisor with the mission to help travelers around the world plan and have the perfect trip. Over the years the hotel industry have increasingly become aware of the power wielded by internet sites such as TripAdvisor. To date TripAdvisor has experienced tremendous growth in site traffic, with more than 40 million unique monthly visitors.

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Travelodge budget hotel chain is beating the recession in Ireland by using YouTube to drive brand recognition and room sales. The hotel sector has taken a big hit during the recession due to a reduction in tourism and business travel. This has been further compounded by reduced corporate travel budgets, global health scares and increased airline security. Despite these factors Travelodge has managed to increase room sales online.

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Glenn Strachan may have been driving from his hometown of Washington, D.C., to New York, but his mind was on a future trip to Michigan to visit his daughter.

So while in the car, the 53-year-old information technology consultant compared airfares on Kayak, booked a flight on AirTran Airways, made a rental car reservation, studied hotel reviews on TripAdvisor and picked a place to stay — all through his iPhone.

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