A new study conducted by Cornell has highlighted the branding effect of promoting your hotel through online travel sites. The study suggests that hotels can expect hotels an increased reservation volume on the ‘brand.com’ site as a result of having it appear on the online travel agent site.

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With fewer consumers checking information before they leave the house, there’s an increase in the number of people now searching for places and services with their phones on–the-go. This article outlines five best practice tips for mobile marketing.

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The introduction of Google’s Hotel Finder was top of the agenda of discussions at the Third Annual Hotel Data Conference where attendees considered the role the product will play in channel management.

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Google has introduced a new experimental search tool, Hotel Finder. This tool allows one to see best locations to stay, Hotels deals, comparisons and much more.

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Location-based technologies are changing the way consumers engage with hospitality brands. While Marketers are always seeking avenues to build customer relationships, they must consider the challenges associated with monitoring location-based engagement across multiple locations.

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Hotel Marketers should incorporate an intergrated marketing approach where consistent messaging and branding throughout the purchasing process should be present.

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Based on careful thought about the future direction of place pages and feedback from online travel agencies, Google have removed reviews for hotels on maps and places.

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Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.

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One of the next big innovations in mobile commerce that will impact the hotel and travel industry is the NFC chipset in smartphones. Near Field Communication (NFC) allows for simplified transactions and data exhange through mobiles. M-commerce and Near Field Communications (NFC) are improving and enhancing the travel experience for travellers.

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