Entries Tagged as 'Travel Marketing'

Hunting for Travel Bargains on eBay

September 19th, 2008

There are thousands of holidays open for bids on the auction site – but are the deals too good to be true? Times Online’s Chris Haslam on his journey hunting for bargains eBay UK’s travel section.
The auction site has long fancied itself as an online travel agency, and has been running trials in Germany of [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Weaknesses in Hotel Internet Security

September 15th, 2008

Improved security need not be costly, according to hotel study. When business travelers log on to their hotel’s internet network to send data back to their home office, they risk the possibility of data theft.
A direct analysis of the networks available to guests in 46 hotels, supplemented by a survey of 147 U.S. hotels, found [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Hitwise Custom Report for Travel Category – August 2008

September 11th, 2008

According to Hitwise’s latest travel report, 38.71% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of August, 2008. 47.51% went to the top 20 websites and 68.09% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Travel Marketing

The Best and Worst of Hotels: TripAdvisor Survey

September 5th, 2008

Cleanliness, Quiet and Customer Service Top Three Issues for Travelers
80 Percent of Travelers Concerned about Bedbugs
TripAdvisor, the world’s largest travel community, today announced the results of its hotel survey of more than 2,200 travelers worldwide. Ninety-two percent of respondents said they are planning to stay at a hotel or B&B in the next 12 months. [...]

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Tags: Hotel Marketing · Travel Marketing

Fewer travelers are booking their trips online

September 1st, 2008

The number of travelers booking online is down. What’s up?
This year US travel sales booked online will reach $105 billion, up 12% from 2007.

eMarketer forecasts that US online leisure and unmanaged business travel sales (including airline, hotel, rental car, vacation package, intercity rail and cruise) will reach $105 billion. Furthermore, from 2007 to 2012, sales [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Travel Agents are Becoming Relevant Again for Online Travel Consumers

August 26th, 2008

Not long ago, the advent of online travel – allowing travelers to research and book their trips with a few clicks of a mouse – was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Designing a strong Internet marketing program

August 22nd, 2008

The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

UK Remains Largest Online Travel Market In Europe But is Expected to Lose some Market Share

August 20th, 2008

The UK remains the single strongest performing market in terms of online travel expenditure achieving nearly double the online sales of its closest contender Germany, according to the new European Online Travel Report 2008 recently published by EyeforTravel. The size of the UK online travel market is reported to have grown 18% on the previous [...]

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Tags: Travel Marketing

Adjusting Hotels’ Online Marketing in Slow Economy

August 18th, 2008

In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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Tags: Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing