As with most social media platforms it is fairly difficult to achieve the very delicate balance needed to be able to achieve a highly successful Twitter campaign for your hotel. Mashable have come up with a small but rather useful checklist to help you achieve the best results from your Twitter activity.

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Akamai Technologies have released the findings of a report that studied consumer responses to travel website preformance. The general feedback from the research was that if your site is not fast enough, you will lose out on bookings BIG TIME.

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Google have recently been making a push to move into the online travel industry by making various travel related acquisitions. In their latest move, it was believed that Google had acquired a company called Ruba – a travel guide and tour review website. It appears, however, that this is not strictly true as Google dispelled the rumours by explaining that they are merely collaborating with the team behind Ruba.

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Priceline today reported its financial results for the 1st quarter 2010. Gross travel bookings for the 1st quarter, which refers to the total dollar value (generally inclusive of all taxes and fees) of all travel services purchased by consumers, were $3.0 billion, an increase of 52.5% over a year ago.

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Google Places (formerly known as ‘Google Local Business Center’) is a great tool for any business. This is especially true for the hotel industry where online consumers often consider location to be a priority over other factors. Google maps (mobile or otherwise) provides the consumer with the ability to search for all hotels within a certain area, but for your hotel to appear in the localised search results it has to have been registered with Google Places. Here’s how to make the most of this extremely useful feature…

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