For decades, luxury hotels have been oases for travelers in developing countries. But last week’s lethal attacks on two of India’s most famous hotels have underlined the extent to which these hotels are becoming magnets for terrorists.
Hotel executives and security experts say that little can be done to stop extensively trained gunmen with military assault [...]

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UK Internet traffic to travel websites fell by 4.6% between September 2007 and September 2008, but certain sectors are thriving despite, or in some cases because of, the squeeze on household budgets. UK Internet visits to budget travel providers, such as EasyJet, Ryanair and Travelodge, increased by 5.3% between September 2007 and September 2008, while [...]

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Travel and transportation companies need to revamp their loyalty programs to ” replace reluctant allegiance with genuine loyalty,” according to a new paper from IBM.
In addition, the U.S. market is saturated with only 40% of loyalty-program memberships considered active despite ever-increasing membership. That means people aren’t using the loyalty rewards they’re earning.
“Overall, it’s a pretty [...]

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For me, it all began some time ago with an article, written by a web marketing company, which asserted ‘Do you know what people are saying about your hotel on the Internet?’ That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your [...]

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The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]

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Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
The [...]

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As the economic downturn starts to take hold across many countries, a downward turn in demand for travel is starting to affect many travel companies worldwide. This poses key questions – should revenue managers be chasing profit or revenue during this period? Is there a simple strategic solution to leverage revenue management during an economic [...]

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When it comes to online hotel shopping, there can be such a thing as too much choice, Expedia has found. The company has been using analytics to work out what attributes can turn a search into a sale.
Given a choice between slicing and dicing search results to find the perfect hotel or just trusting the [...]

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There will probably never be enough time, money, or human resources available for smaller properties to do everything they want to accomplish. For these hotels, prioritizing marketing initiatives is vital. The first priority should be to have a search and sales optimized website and to develop a simplified and affordable online marketing budget.
The relative newness [...]

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