Here’s something to put a smile on your face, especially if you’re an Irish hotel…

Travel publisher Lonely Planet have named 10 of the world’s friendliest countries. Ireland appeared in the list along side countries such as Fiji and Malawi which are famed for their friendly inhabitants. The list was derived from Lonely Planets 1000 Ultimate Experiences…

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Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.

These findings are sure to make many hoteliers breathe a sigh of relief.

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Unless you’ve been living under a rock for the past couple of weeks, you may have noticed a very proud Apple Inc. showing off their brand new iPad. The iPad blurs the boundary between mobile phone and laptop and looks likely to become a handy travel companion.

Why should the hospitality industry care? Because it highlights the inevitability of the future of on-the-road hotel bookings.

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In recent times we’ve seen many forms of digital media adopting location as a variable. It has become a very effective way to direct marketing material at an audience according to their geographical location. Usually these are in the forms of custom banner ads, website content and more recently, twitter trends.
Now it’s the e-mail’s turn to have the geo-marketing makeover.
The MailChimp newsletter client has developed a system to automatically collect location data from users using their IP address, eliminating the need for the consumer to enter a location manually.
What this means is that Hotel marketers will be able to use this data to target or customise their newsletter campaigns at a specific location.

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I think this could be music to hoteliers ears, if it gathers ground! I don’t think anyone minds a review as long as it is fair and truthful. You work long and hard to ensure the best possible experience for your guest and when false reviews are posted it can often have detrimental effects on [...]

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