TripAdvisor is cracking down on firms who offer to plant phoney reviews for hotels to help them boost their rating on the site. Speaking after the reviews site debuted on the Nasdaq stock exchange on Wednesday, president and chief executive Stephen Kaufer said the company was continually investing in new ways to screen out bogus reviews.
Entries Tagged as 'Travel Marketing'
Tripadvisor’s Crackdown on ‘phoney’ Reviews
December 30th, 2011
Tags: Travel Marketing · tripadvisor
Google Tests Its Hotel Finder As A New Comparison Ad
December 15th, 2011
Hotel industry, Take a look at Hotel Finder: Google appears to be running a test that places its own Google Hotel Finder at the top of very competitive, hotel-related queries. The Hotel Finder ad is listed as a “comparison ad” and is separated very slightly from the regular AdWords listings below it.
Tags: Google · Travel Marketing
Last-Minute Hotel Reservations on the Rise
December 9th, 2011
Smartphones are empowering a segment of hotel customers often overlooked by the industry: last-minute buyers who aren’t traveling.
Hoping to draw impulsive buyers addicted to daily coupon alerts, hotels and online travel agencies are introducing a flurry of new specials and features targeting those who book a room locally on the day of the stay.
Tags: Hotel Marketing · Mobile / Location Based Marketing · Travel Marketing
Strategies to stay ahead in Online Travel Marketing
December 1st, 2011
Even though digital marketing has increased tremendously this year – with some hotels having increased their digital media budgets by more than 500% – it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Tags: Online Advertising · Travel Marketing · e-commerce
Marketing Tips for the Chinese Market
November 28th, 2011
Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. 8 top tips for marketing to affluent Chinese travellers.
Tags: Travel Marketing · trends in the hospitality industry
The Travel Recovery Continues
November 24th, 2011
Travel bookings are continuing to grow despite the challenging times according to data released today by Pegasus Solutions
Tags: Travel Marketing · trends in the hospitality industry
Top 30 Irish Hotel Pages on Facebook #Top30IEHotels
November 7th, 2011
Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 0 new entries.
Has your hotel made the list?
Tags: Facebook · Social Media · Top 30 Hotels on Facebook · Travel Marketing
Google Maps Introduces Business Interiors in Street View
October 27th, 2011
Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.
Tags: Google · Mobile / Location Based Marketing · Travel Marketing
Google extends Hotel Finder beyond the USA
October 21st, 2011
Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.
Tags: Google · Travel Marketing · e-commerce

