For those who thought that TripAdvisor had revolutionized the hospitality industry, be assured that we have so far only seen just the beginning. Travel review readers clearly see that other traveller’s reviews are superior to marketer information and are more likely to be highly influenced by reviews.The outside world can now witness how guests are treated in the real-world daily….

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Family travel is the fastest growing rate of all sectors of leisure travel. Holiday makers are spending more time searching for great deals, such as exploring new travel destinations to find the best bargains and joining Online Travel Agencies (OTA) and to gain good discounts.

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Travelocity’s most recent poll shows more than half of all travellers share vacation information through social media. Nearly 30 percent of travellers have either never thought about precautions or do not take any precautions when posting about vacation on social media websites.

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With Expedia, Orbitz, and other online travel stocks hovering just above the basement, news of Facebook and Google dancing around the travel niche cannot be thrilling. Online travel, in case you’ve been trapped in a dungeon somewhere, is about to take off like a rocket.

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At the end of April we reported that Google were poised to acquire travel software company ITA Software. Google have now come to an agreement with ITA to proceed with the acquisition for the sum of $700m, subject to adjustments. On the acquisition, Google stated, “We think we can make more significant innovations and bigger breakthroughs in online flight search by combining our engineering expertise with ITA Software’s than we would by simply licensing ITA Software’s data service.”

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