User reviews generated anonymously will become obsolete moving forward as consumers seek professional advice backed up by recommendations from friends and family.
Oyster unveiled its service in June and currently provides hotel reviews for major cities in the US as well as Jamaica, Dominican Republic, Hawaii and the Bahamas.
Elie Seidman, co-founder and chief executive of of [...]

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I want to share a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
Win the Right to Be Heard
Social-media engagement is [...]

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Experian Marketing Services released data from its coupon report: Benchmark Data and Analysis for Email Marketers. Among their findings, was that 80% of online coupon mailings garnered higher transaction-to-click rates and transaction rates than non-coupon campaigns.
Sources Say Coupons Are Big, Particularly in Email Marketing
In other words, if you are using email marketing, you may want [...]

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Facebook is a “social utility” designed to facilitate connections between people as well as businesses. It can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.
Facebook Public Profile
A Facebook Public Profile (aka a Facebook Page) is an ideal place for businesses to establish a beachhead within [...]

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There are numerous factors that will determine whether a hotel website is great. Such factors like simplicity of navigation, easy understandability of information and powerful functionality could all affect the user experience which in the end will be the deciding report card of the hotel website.
Hotels often take great extend in trying to provide the [...]

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So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! Hold on, though. While social media might sound simple, there are as many ways to screw up in this new world as [...]

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A healthy skepticism can be a good thing when it comes to social media, as it is a new idea for most hotels and destinations. But for the general public, your target audience, social media has become a part of everyday Internet life. The benefits of social media are real, abundant and measureable.
The Internet has [...]

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Whether you are designing a new website, re-architecting an existing domain, or fixing user experience issues, site navigation plays a major role in overall user experience and conversions.
Looking for direction
Whether you are designing a new website, re-architecting an existing domain, or fixing user experience issues, site navigation plays a major role in overall user experience [...]

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Is Facebook really great for business? With over 300 million members and growing (50 percent of which log on to Facebook daily), it has to be… especially if you’re a B2C company.
From the perspective of a company using Facebook, the only legitimate options are Pages and Ads (aside from creating Facebook apps of course, and [...]

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