The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice.” Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re “empowered” with information but also potentially overwhelmed [...]

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Expedia released the findings of a global survey seeking to crown the world’s best tourists and measure travelers based on their best and worst travel traits and habits. The Japanese won top prize and are considered by hoteliers across the globe as overall the best tourists. German and British tourists tied for second place, followed [...]

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Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.
Google announced that it has added a TV Ads report for [...]

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It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]

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Hitwise published the IMRG-Hitwise Hot Shops List, which ranks by popularity the top 50 UK e-retailers selling goods and services within the IMRG Index Classification. The list include Amazon UK, Apple Computer, Play.com, Tesco.com, Argos, and Amazon.com.
Hitwise published last week the new Special 2nd Edition of the IMRG-Hitwise Hot Shops List, which ranks by popularity, [...]

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This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]

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Microsoft has launched today the latest version of the Search and Give program which allows you to select a charity to receive some cash every time you use Microsoft Live Search to search the web.
The program has been around for over a year and has raised more than $250,000 for 20,000 local schools and non-profit [...]

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Social Media is all about conversation with customers. Online success of any business may rely more than ever on having a voice that people can trust, rely upon and consider it as credible source for information about a company or a product.
Marketers have ratcheted up their use of social media sites, which continue to garner [...]

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Google aims to repeat commercial success of Expedia and Travelocity in the tourist industry by offering travelers a one-stop shop for travel information. It is speculated that the next stage in Google’s development is to expand its travel offering into a travel portal where holiday planners will learn lots about their travel destination and see [...]

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