We have come a long way in the world of Internet Marketing. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactions…we’ve now moved into the age of an experiential and social Internet, all great leaps in a relatively short space of time.
Hotel eMarketers can lay [...]

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MySpace.com received 72.73 percent of the market share of U.S. visits in May 2008 among a custom category of 58 of the leading social networking websites according to Hitwise.
The market share of U.S. visits to the social networking custom category decreased 1 percent in May 2008 compared to April 2008 and has decreased 6 [...]

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YuMe, the largest online video advertising network, announced that it has been selected by Microsoft Corp. to complement Microsoft’s existing video advertising services.
Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
“In working with YuMe, we will further maximize the value of [...]

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Guardian launched the Future of Journalism series to explore the transition of the industry and explain how industry specialists see future of the industry. The question about the future of the journalism is very extensive and each seminar cover different topic.
Last week, Andy Carvin, senior product manager for online communities at National Public Radio in [...]

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The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice.” Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re “empowered” with information but also potentially overwhelmed [...]

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Expedia released the findings of a global survey seeking to crown the world’s best tourists and measure travelers based on their best and worst travel traits and habits. The Japanese won top prize and are considered by hoteliers across the globe as overall the best tourists. German and British tourists tied for second place, followed [...]

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Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.
Google announced that it has added a TV Ads report for [...]

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It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]

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Hitwise published the IMRG-Hitwise Hot Shops List, which ranks by popularity the top 50 UK e-retailers selling goods and services within the IMRG Index Classification. The list include Amazon UK, Apple Computer, Play.com, Tesco.com, Argos, and Amazon.com.
Hitwise published last week the new Special 2nd Edition of the IMRG-Hitwise Hot Shops List, which ranks by popularity, [...]

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