It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one [...]

[ Read more → ]

Travel companies that dismissed micro-blogging service Twitter (”Why do I want to know if someone is eating a bagel or not?”) may well be rethinking their strategy this morning.
In the past, results for a search for “Tnooz Hotel Paris” [it doesn't exist, obviously] would probably have returned the property’s website, a TripAdvisor review, a handful [...]

[ Read more → ]

There are few things more important to hoteliers right now than finding ways to increase bookings. Hotels’ occupancy and RevPAR, always key metrics for the industry, are in desperate need of revitalization.
There are few things more important to hoteliers right now than finding ways to increase bookings. This is evident everywhere, from large chains advertising [...]

[ Read more → ]

Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

[ Read more → ]

A good user experience is the same as good customer service. It’s fundamental to the success of your business. You need to ensure your site is treating your customers well, just as you would expect of any other representative of the company.
In this article, we’ll consider several ways to uncover problems that your site visitors [...]

[ Read more → ]

Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]

[ Read more → ]

More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]

[ Read more → ]

Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.
Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo [...]

[ Read more → ]

TripAdvisor added a personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index.
TripAdvisor announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s [...]

[ Read more → ]