Irish owned airline Ryanair are planning on taking steps towards more engagement with thier customers but not through the usual method of using social networking sites such as Facebook and twitter. Ryanair are instead insisting they will not be engaging with their customers via these platforms but will instead make some rather dramatic changes to their website…

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Cheer up those Monday blues by checking out our latest ‘Top 30 Irish Hotels on Facebook’! This week we have another 3 new entrants and 3 hotels that have moved up the table by as much as 8 places!

Has your hotel made the list?

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These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build business for your hotel.
AdvertisingAge have been investigating trends across various categories and have come up with 10 essentials that may apply to your hotel’s social media campaign.

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Market research firm Chadwick Martin Bailey recently published a new report that would suggest engaging with your guests via social media will improve your hotel’s business. The stats indicate that over 50% of all people connected with your hotel via social media are more likely to stay at your hotel and over 60% are more likely to recommend your hotel to others.

Could this be the proof many hoteliers have been waiting for?

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Many hotel consumers use google maps as a tool to find places to stay. By zooming in to a specific location and searching for the word ‘hotel’, google maps will display all the listed hotels in that area. Now google is developing a pricing system whereby the user can input a date and number of nights and be supplied with a price for each hotel on the map. The project has reached the testing stage and is likely to be rolled out in the near future.

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It’s time for our updated Top 30 Irish Hotels on Facebook! This week we have 3 new entrants and 4 hotels that have moved up the table.

Has your hotel made the list?

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Yesterday Facebook began sending page stat emails to administrators of pages. The emails will be sent weekly and include information on the number of fans who have joined that week, the number of wall posts, comments and likes as well as the total number of visits to the page. All figures are compared to that of the stats from the previous week…

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You run a branded suburban hotel that caters primarily to corporate customers. You’re middle-aged. You’re understaffed. You have no marketing budget. You’ve built a Facebook page. You tweet. When is enough, enough?

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Facebook has announced that it plans to roll-out location features to it’s service next month. This is no big surprise considering Facebook’s “anything you can do” philosophy. Twitter started to activate their location based features only a matter of days ago.
This news confirms many people’s suspicions of a huge ‘location based’ trend in 2010.

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