Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 6 hotels move up the table and 1 new entry.

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There have been several articles written about the strength of integrating social sharing into the purchasing process. Many of the big companies are now integrating their online purchasing engines with social media channels to promote the option of allowing their customers share their recent purchases.

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Twitter is gifting its Promoted Tweets advertisers with wider distribution across the network, meaning you will start to see Promoted Tweets from brands you don’t follow starting Today.

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Smartphone usage is rapidly increasing around the world. Recognizing this growing trend and the opportunity to capture market share among consumers booking travel via digital devices, global hoteliers are investing more resources into mobile websites and other marketing initiatives.

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While Facebook’s new user sign-up rate may have slowed, the user engagement on the world’s largest social networking site continues to grow strongly. The ‘Like’ button is directing this growth where it accounts for 84% of all facebook user reactions.

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For quite sometime now Google have been trying to compete with facebook, now they have launched the +1 button in order to direct their strategy to harness a more social networking profile. As the company begin to introduce brand pages, information has been leaked as to how brands will use the social network.

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After three months of testing the social-network waters, Google+ is finally ready to make a big splash. In the past week, it abandoned its invite-only program, began promoting registration from its seen-by-millions-daily homepage and declared the network ready for brands.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. Six hotels have moved up the table, no new entries this week

Has your hotel made the list?

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According to the official Google blog, its brand new social network, Google+ is now open for everyone! Google+ has been in trial for the past 90 days, dishing out limited signups and limited invites for users as it hones its social engine.

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