It’s time for this week’s Top 30 UK Hotels on Twitter

Has your hotel made the list?

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Travelodge budget hotel chain is beating the recession in Ireland by using YouTube to drive brand recognition and room sales. The hotel sector has taken a big hit during the recession due to a reduction in tourism and business travel. This has been further compounded by reduced corporate travel budgets, global health scares and increased airline security. Despite these factors Travelodge has managed to increase room sales online.

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Glenn Strachan may have been driving from his hometown of Washington, D.C., to New York, but his mind was on a future trip to Michigan to visit his daughter.

So while in the car, the 53-year-old information technology consultant compared airfares on Kayak, booked a flight on AirTran Airways, made a rental car reservation, studied hotel reviews on TripAdvisor and picked a place to stay — all through his iPhone.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and a single hotel has moved up the table!

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 2 new entries.

Has your hotel made the list?

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Recent stats from e-mail marketing firm Exact Target shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. The study which surveyed 1500 facebook users shows some interesting statistics. On the surface, some of the findings apear to conflict with the idea of users being resistant to marketing messages….

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There are currently a number of trends that are dictating how, why and where money gets spent within Social Media. According to a research project by e-marketers it is estimated that the industry will push past the $2 billion mark in 2011. There is also a growing sense within the industry that social media advertising can successfully deliver a return on investment.

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From Search Engine Land comes a list of a rather basic online marketing tips, like “Plan your paid search budget well,” “Don’t settle for the sale alone, build relationships,” and “Invite reviews.” Yet, the article serves well as a reminder, also for more experienced online hotel marketers.

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Every business should take a strategic approach to incorporating social media into their PR and marketing plans. Do you have a Twitter feed and a Facebook page, but you’re not quite sure what to do with them, or how to measure your results? According to the results of a study by Digital Brand Expressions, 72% of businesses claim to operate under a banner of social media strategy with only 27% stating that they do not possess an official strategy.

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