Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 0 hotels move up the table and 0 new entries.

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and 0 new entries.

Has your hotel made the list?

[ Read more → ]

5 easy steps to show you how Social Media can help your Brand

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Facebook announches that Sponsored Stories now appear in Ticker on the home page. Love it or Hate it?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 0 new entries.

Has your hotel made the list?

[ Read more → ]

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 0 new entries.

Has your hotel made the list?

[ Read more → ]

Marketers who create highly sharable online content — video, audio and photos consumers want to share with friends and colleagues — significantly boost their brand’s online presence and are more likely to increase sales, according to a new survey of social consumers.

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Social media can provide valuable customer feedback about their products by allowing them to eavesdrop on these conversations. The desire to listen in on customers’ online conversations about products is so pervasive across companies that it has spawned a cottage industry of listening companies that regularly scan online conversations to gauge customer sentiment.

But how accurately do these conversations represent the true underlying sentiment of a product’s customers?

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The importance of the 3F’s (friends, fans, and followers) does not lie in the initial conversion from consumer to connected consumer. Counting numbers as a metric here isn’t helpful or usefull. In fact, it’s misleading and potentially distracts any business from long-term success. The value in the connection is in understanding not only why a conversion took place, but learning about expectations and also studying behavior and preferences to deliver against them in social networks and in the real world.

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