Making your site user friendly on a computer is one thing – making sure your site is available from a mobile platform is another. Currently only around 5% of online businesses have a mobile compatible website.

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People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base.

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Google has begun to integrate Google+ posts, pages and profiles into its Google.com search results. The move is meant to personalize search, and offers some interesting opportunities for content discovery – but first and foremost, it’s gonna be a big boost for Google+ itself.

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Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have on marketing?

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A critical step towards measuring Social Media success and making sense of the measures is to have defined objectives from the outset. These will help determine what one needs to measure, and what defines success.

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2012 has begun, today is the day to start making a social media plan. Its time to officially tackle the social media resolutions for 2012. Here are some tips to point you in the right direction.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and 1 new entry

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 0 new entries.

Has your hotel made the list?

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In its latest move to colonize areas of the web currently outside its orbit, Facebook is planning to roll out a “Subscribe” button for websites.

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