Measuring social media is one of the areas of online marketing that is still frequently discussed. Although there is no definite answer there are a number of tools available to measure your social media for FREE.

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NYC based Seventh Art Media has examined 135 hotel Twitter accounts and more than 120,000 tweets from November 1, 2010 to January 31, 2011 to identify the best opportunities for hotels to utilize this channel and assign an actual dollar-value to this marketing asset.
The online space has erased virtually all hurdles [...]

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Facebook offically announced that businesses can now use iFrames to build custom tabs for Facebook pages instead of Facebook Markup Language. Using iFrames, you can now load your hotel booking-engine within your hotel’s Facebook Pages and drive more bookings directly through Facebook.

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This week, our Top UK Hotels on Twitter has seen 0 new entries and 3 hotels have moved up the table!

Has your hotel made the list?

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On Thursday, February 10 Facebook announced the updated layout of Facebook pages. They made the change to bring them more in line with the recently redesigned personal profiles and to provide a more consistent user experience. This article will explore the important changes for your Facebook Pages and what it means for your business.

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This has been coming for a long time and at last its here- As of today Google will integrate friend’s activity on social media with your Google search results.

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At its simplest, Twitter is a mini-blog where you record your thoughts or what you are up to in 140 characters or less. Here are some tips for any Twitter beginners out there to get you started!

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The new features of Facebook Pages released today will give your page more exposure by extending your reach on the Facebook platform. It is also likely that the new new notification features will drive higher engagement

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As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn’t quite been [...]

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