Entries Tagged as 'Social Media'

Tumblr acknowledges video growth with autoplay ad introduction

November 6th, 2014

Tumblr has followed in Facebook’s footsteps by today introducing a video autoplay feature in an attempt to reposition the brand to acknowledge the growth of video content on the photo-sharing site.

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Tags: Social Media · Video Advertising

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

October 30th, 2014

With social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel.
Most social listening tools can’t make sense of subtlety: They can’t make out complex human interactions, such as expressions of irony or playfulness. They still struggle to interpret still and moving pictures. They can?t keep up with fast-changing abbreviations and memes.

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Tags: Content Marketing · Social Media

12 Free Social Media Tools You Must Have

October 22nd, 2014

Here are 12 Free Social Media Tools that help manage, monitor or develop content.

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Tags: Social Media

How to Create a Unique Social Hotel Experience

October 16th, 2014

Read how to take your hotel guests’ experience to the next level.

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Tags: Hotel Marketing · Social Media

The Facebook marketing ‘free ride’ is over!

August 14th, 2014

If you want to grow your business through Facebook marketing, you will very likely have to pay for advertising.

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Tags: Facebook · Social Media · Social Media Marketing for Hotels

Top 10 Best Practices To Make The Most Of Social & Mobile (SoMo)

August 7th, 2014

There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in the daily lives of consumers.

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Tags: Mobile / Location Based Marketing · Mobile Traffic · Social Media · Social Media Marketing for Hotels

Hotels Should Manage Their ‘Voice’ Reputations

June 16th, 2014

Most hoteliers these days seem well aware of the importance of managing their online reputations by monitoring social media postings and online guest reviews. However many are neglecting the reputations they are making every day based on their agents performance on their “voice” channels

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Tags: Hotel Reviews · Reputation Management · Social Media · Travel Reviews

Do-It-Yourself Promoted Pins Premiere on Pinterest

June 11th, 2014

Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business’s website.
The do-it-yourself “promoted pins” offering is being tested with a small group of businesses, and others can sign up here to gain access.

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Tags: Social Media · Social Media Marketing for Hotels · pinterest

Is the future of hotel loyalty programs social?

June 9th, 2014

Hotels loyalty programs have essentially the same structure today as 10 years ago: Try remain loyal to a brand in order to collect points that can be redeemed in exchange of benefits, such as free rooms, and loyalty status ladder ascension. Yet loyalty programs aren’t leveraging the public interest that has grown in services using a social component as a differentiator.

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Tags: Social Media · Social Media Marketing for Hotels

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