Most hoteliers these days seem well aware of the importance of managing their online reputations by monitoring social media postings and online guest reviews. However many are neglecting the reputations they are making every day based on their agents performance on their “voice” channels
Entries Tagged as 'Social Media'
June 16th, 2014
June 11th, 2014
Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business’s website.
The do-it-yourself “promoted pins” offering is being tested with a small group of businesses, and others can sign up here to gain access.
June 9th, 2014
Hotels loyalty programs have essentially the same structure today as 10 years ago: Try remain loyal to a brand in order to collect points that can be redeemed in exchange of benefits, such as free rooms, and loyalty status ladder ascension. Yet loyalty programs aren’t leveraging the public interest that has grown in services using a social component as a differentiator.
May 21st, 2014
The travel industry may be deeply uncomfortable about the impact of sites like TripAdvisor, but it should not assume the general public is na?ve. The best practice marketing strategy is to incorporate it into the sales process.
May 20th, 2014
Twitter is changing, and they want you to change with them. The most recent update is good news for visual storytelling hotel marketers!
There has been a major shift towards offering users a more visually rich and diverse online experience ? Twitter is no different. They’ve recognized the value in visual storytelling, and made major changes to their users’ profile layouts to reflect just that. This trend isn’t imaginary, in fact, visual content is processed in the brain 60,000x faster than text (3M Corporation)! No wonder Twitter, known for real-time, fast-paced updates is moving toward easily digestible communication through images!
May 15th, 2014
We first learned about Pinterest’s plans for promoted pins in September 2013.
A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.
May 1st, 2014
It took a while, but Facebook finally succumbed to the hashtag in June 2013. Now this humble little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest.Its impact on modern culture even on our language is so large that the American Dialect Society declared ‘hashtag’ as Word of the Year in 2012.
April 23rd, 2014
Twitter’s redesigned profiles, which the company has been testing for months, are now available to everyone.
April 9th, 2014
Google+ has grown massively since 2011, the year it was created and it is already the second biggest social network after Facebook, counting 300 million active users. Despite its growth those last three years, many users find it difficult to use, others are not even aware of its presence, and some believe that other social networks available are more adequate for their needs, as they don?t know of its full potential.