Entries Tagged as 'Social Media'

The Facebook marketing ‘free ride’ is over!

August 14th, 2014

If you want to grow your business through Facebook marketing, you will very likely have to pay for advertising.

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Tags: Facebook · Social Media · Social Media Marketing for Hotels

Top 10 Best Practices To Make The Most Of Social & Mobile (SoMo)

August 7th, 2014

There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in the daily lives of consumers.

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Tags: Mobile / Location Based Marketing · Mobile Traffic · Social Media · Social Media Marketing for Hotels

Hotels Should Manage Their ‘Voice’ Reputations

June 16th, 2014

Most hoteliers these days seem well aware of the importance of managing their online reputations by monitoring social media postings and online guest reviews. However many are neglecting the reputations they are making every day based on their agents performance on their “voice” channels

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Tags: Hotel Reviews · Reputation Management · Social Media · Travel Reviews

Do-It-Yourself Promoted Pins Premiere on Pinterest

June 11th, 2014

Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business’s website.
The do-it-yourself “promoted pins” offering is being tested with a small group of businesses, and others can sign up here to gain access.

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Tags: Social Media · Social Media Marketing for Hotels · pinterest

Is the future of hotel loyalty programs social?

June 9th, 2014

Hotels loyalty programs have essentially the same structure today as 10 years ago: Try remain loyal to a brand in order to collect points that can be redeemed in exchange of benefits, such as free rooms, and loyalty status ladder ascension. Yet loyalty programs aren’t leveraging the public interest that has grown in services using a social component as a differentiator.

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Tags: Social Media · Social Media Marketing for Hotels

Review Sites are Here to Stay, ‘Embrace Them Fully’ Should Be the Travel Brand Mantra

May 21st, 2014

The travel industry may be deeply uncomfortable about the impact of sites like TripAdvisor, but it should not assume the general public is na?ve. The best practice marketing strategy is to incorporate it into the sales process.

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Tags: Social Media · Social Media Marketing for Hotels · Twitter

How To Amplify Your Visual Story With The New Twitter Layout

May 20th, 2014

Twitter is changing, and they want you to change with them. The most recent update is good news for visual storytelling hotel marketers!

There has been a major shift towards offering users a more visually rich and diverse online experience ? Twitter is no different. They’ve recognized the value in visual storytelling, and made major changes to their users’ profile layouts to reflect just that. This trend isn’t imaginary, in fact, visual content is processed in the brain 60,000x faster than text (3M Corporation)! No wonder Twitter, known for real-time, fast-paced updates is moving toward easily digestible communication through images!

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Tags: Social Media · Twitter

Top Brands Now Testing Pinterest Promoted Pins

May 15th, 2014

We first learned about Pinterest’s plans for promoted pins in September 2013.

A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.

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Tags: Social Media · Social Media Marketing for Hotels · pinterest

#Hashtagology 101: How to Use Hashtags in Your Social Media Content

May 1st, 2014

It took a while, but Facebook finally succumbed to the hashtag in June 2013. Now this humble little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest.Its impact on modern culture even on our language is so large that the American Dialect Society declared ‘hashtag’ as Word of the Year in 2012.

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Tags: Facebook · Social Media · Twitter