Entries Tagged as 'Search Engine Optimisation'

10 Most Common Misconceptions about SEO

July 7th, 2008

There is a lot of misleading information about how SEO works. To address some of the more common misperceptions about SEO, iMediaConnection asked several SEO experts to tell them about the most common myths they hear from their clients. To find out more about ’secret tactics’ SEO specialists use, what role PageRank plays in a [...]

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Tags: Search Engine Optimisation

Google’s Recommendations on selecting a SEO Company

June 30th, 2008

The Google Webmaster Central Blog announced that they have rewritten their article on What is an SEO? Does Google recommend them? to provide some tips when selecting a SEO.
Previously, Google only had content on what scams and things to watch out for from SEOs. Now, Google advise how to distinguish SEOs that provide clients with [...]

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Tags: Hotel Marketing · Search Engine Optimisation

How Search Engine Redirect Users To Country-Specific Sites

May 29th, 2008

Learn more how Yahoo and other major search engines customize search results based on geo location.
Yahoo started redirecting to UK version (uk.yahoo.com) when visit yahoo.com on a UK IP address. It could be good news for people who have sites that rank well on the UK version. Google and other major search engines has done [...]

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Tags: Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Google websites account for over one-third of all UK Internet traffic

May 27th, 2008

Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.
Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK [...]

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Tags: Hotel Marketing · Online Advertising · Search Engine Optimisation · Social Media Marketing for Hotels · Travel Marketing

Which terms is preferred by online customers: ‘hotels’ or ‘accommodation’?

May 26th, 2008

Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Travel Marketing

Google Paper: Better Image Search Though VisualRank / Image Rank

May 2nd, 2008

Google say they have developed a image search software intended to “see” the content of images and do for digital images on the Web what the Google’s PageRank software did for searches of Web pages.
On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented VisualRank, an algorithm for blending image-recognition [...]

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Tags: Hotel Marketing · Search Engine Optimisation