As consumers modify their spending patterns, their search behavior—the keywords and terms they use to locate products and services—also change. We recently culled over half a million search terms containing a certain modifier.
It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending [...]

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Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites) as well. Other organizations publish a number of microsites without having a larger site at all.
Whether publishing microsites are in violation of the search [...]

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You can get more than just links from social media. You can also get really great content. And one of the best places to find free content is on Flickr.
There are tons of ways to use Flickr. If you can take a great photo, you can use Flickr to build inbound links and get your [...]

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The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again.
With a little advanced planning, you can align your SEO strategy with your company’s bottom line and [...]

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Marketing and promoting online has become an organic process – less to do with technical systems and more to do with the people that see it. As a hotel, you are no different: you need people to link to your hotel’s website or blog to create more awareness about your hotel and its brand.
But how [...]

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In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition.
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ’survival tool’ in the [...]

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In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Introduction
In a struggling economy, businesses slow down. This is especially true for hotels as their growth is [...]

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According to Hitwise’s latest travel report, 38.71% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of August, 2008. 47.51% went to the top 20 websites and 68.09% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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According to Hitwise’s latest travel report, 36.97% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of July, 2008. 46.04% went to the top 20 websites and 67.08% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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