Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not [...]

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Travel companies that dismissed micro-blogging service Twitter (”Why do I want to know if someone is eating a bagel or not?”) may well be rethinking their strategy this morning.
In the past, results for a search for “Tnooz Hotel Paris” [it doesn't exist, obviously] would probably have returned the property’s website, a TripAdvisor review, a handful [...]

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Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.
Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo [...]

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Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]

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If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.
The “problem” of focusing exclusively on languages in Europe is that its not one country, one language. It’s [...]

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