Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not [...]
Entries Tagged as 'Search Engine Optimisation'
Making Changes to Your Site? Watch out for their Impact on Traffic or Rankings
November 10th, 2009
Tags: Search Engine Optimisation · Social Media Marketing for Hotels
Google and Bing Will Include Tweets from Twitter in the Search Organic Results
November 4th, 2009
Travel companies that dismissed micro-blogging service Twitter (”Why do I want to know if someone is eating a bagel or not?”) may well be rethinking their strategy this morning.
In the past, results for a search for “Tnooz Hotel Paris” [it doesn't exist, obviously] would probably have returned the property’s website, a TripAdvisor review, a handful [...]
Tags: Search Engine Optimisation · Social Media Marketing for Hotels · Travel Marketing
Easy Ways of YouTube Videos Optimisation
October 16th, 2009
Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.
Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo [...]
Tags: Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels
When to Outsource Your Hotel Marketing Activity
September 24th, 2009
Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation
Optimising your Website for 731 million Clients in Europe
September 21st, 2009
If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.
The “problem” of focusing exclusively on languages in Europe is that its not one country, one language. It’s [...]


