Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.
Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo [...]

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Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]

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If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.
The “problem” of focusing exclusively on languages in Europe is that its not one country, one language. It’s [...]

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Search engines are like mini-interviewers. We arrive looking for information and a search engine interviews us.
As a site owner, how do you structure your information architecture for easy search? As a marketer, how do you know what words to optimize for and when you dig up the top used phrases, do you make a separate [...]

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Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel- as in, “I wonder how to improve my landing pages?”- [...]

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Both consumers and business buyers demand a local language. We found that non-English speaking or consumers with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.
In 2006 and 2008, my colleagues and I at Common Sense Advisory conducted two large-scale international surveys to understand language preference [...]

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In search, some people are great at getting lots of traffic, while yet another group of people are great at turning traffic into cash.
In search, some people are great at getting lots of traffic, while yet another group of people are great at turning traffic into cash. It is a rare talent to be good [...]

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One of the most challenging tasks in search engine optimization (SEO) is optimizing for an international audience.
One of the most challenging tasks in search engine optimization (SEO) is optimizing for an international audience. Improving a brand’s image in multiple countries while simultaneously avoiding duplicate content issues incurs a wide array of obstacles including foreign link [...]

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SEO is critical, but how do you know it’s working? Here are some tips and tools for spot-checking your SEO efforts and fixing the weaknesses.
If you’re reading this, SEO permeates everything you do. Or at least it should.
The trouble is, SEO isn’t a fire-and-forget tactic, and making the most of natural search results requires constant [...]

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