Entries Tagged as 'Search Engine Optimisation'

Protect your Twitter Accounts & Protect your Hotel’s Brand

February 25th, 2010

Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Twitter is growing! New Stats released…..

February 24th, 2010

Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Social Graph Optimisation (SGO) Explained

February 18th, 2010

For a number of years, many digital marketing campaigns have been focussing heavily on SEO (search engine optimisation). Searches have been (and are likely to continue to be for some time yet) the main way to drive traffic to your website. Now the new kid on the block, social media, is starting to drive traffic. Therefore should we be treating it the same as SEO by using SGO (social graph optimisation)?

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Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

The Integration of Search and Social Media, How Will it Impact on Your Hotel’s Marketing Strategy?

February 2nd, 2010

Brian Solis published a very interesting article today about search and the ‘real-time’ web.

In summary, Google recently integrated real-time search into their technology to pull in tweets, blog posts and news content as its being published, dramatically improving the time to crawl down to minutes.

In the eyes of Google, the adaptation of PageRank for Social Media essentially creates a human algorithm of sorts that may eventually serve as a foundation for assessing the authority of an individual in the social Web.

Are we seeing the start of something new, a PeopleRank?

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Tags: Hotel Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Google launches real-time, social web search

December 15th, 2009

You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search.

Google search results now include breaking news headlines, live updates from popular social networks, and blog posts published just seconds before. And the move is fully supported by the ‘who’s [...]

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Tags: Search Engine Optimisation · Social Media Marketing for Hotels

How a Google Penalty Can Make Your Site Stronger

December 14th, 2009

My site has been penalized by google coz of paid post and links, which left my site with a PR 0, do you have any suggestions for that?
Ross Dunn: Yes, the best way to go is to have all of the paid posts and links removed; if that has not happened already. Then once you [...]

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Tags: Search Engine Optimisation

Google will incorporate user updates from social Web sites into its results

December 8th, 2009

Over the next few days Google users would begin seeing brand-new tweets, blog items, news articles and social networking updates in results for certain topical searches.
As part of its much-anticipated entrance into the field known as real-time search, Google said that over the next few days its users would begin seeing brand-new tweets, blog items, [...]

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Tags: Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Making Changes to Your Site? Watch out for their Impact on Traffic or Rankings

November 10th, 2009

Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not [...]

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Tags: Search Engine Optimisation · Social Media Marketing for Hotels

Google and Bing Will Include Tweets from Twitter in the Search Organic Results

November 4th, 2009

Travel companies that dismissed micro-blogging service Twitter (”Why do I want to know if someone is eating a bagel or not?”) may well be rethinking their strategy this morning.
In the past, results for a search for “Tnooz Hotel Paris” [it doesn't exist, obviously] would probably have returned the property’s website, a TripAdvisor review, a handful [...]

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Tags: Search Engine Optimisation · Social Media Marketing for Hotels · Travel Marketing