Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

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Google is beginning to roll out the newest edition of it’s search engine service. Google have been busy making some some fairly major changes, perhaps the most noticable of which being the slight change in the logo and the addition of a navigation panel on the left hand side of the results page.

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Apple recently reached a deal to acquire mobile “assistant” provider Siri. This move has been widely regarded as Apple’s next big move in the war against rival internet giants Google. Google have long dominated all forms of search so this recent move demonstrates Apple’s desire to not only compete but dominate on all levels.

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Under a new partnership between Google and Bazaarvoice, retailers and manufacturers can display their online product reviews and ratings within their AdWords ad campaigns – as well as have them appear in product searches on Google.com.

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Google are currently in discussions to aquire Travel Software maker ITA. It is thought the online giant could use ITA Software’s tools to compete with travel-search features offered by rivals Microsoft. ITA Software could request around $1 billion for their aquisition by Google, who have already announced 6 takeovers this year.

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Google have just activated a new improvement to their real-time search function. Starting from today, users will not only be able to search all the real-time content out there (from Facebook, MySpace, Twitter and Buzz) but will be able to sort the tweets by the time at which they were posted. This handy new feature will allow users to see what people were talking about at a specific moment in time as far back as the first tweet on March 21st 2006.

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Many hotel consumers use google maps as a tool to find places to stay. By zooming in to a specific location and searching for the word ‘hotel’, google maps will display all the listed hotels in that area. Now google is developing a pricing system whereby the user can input a date and number of nights and be supplied with a price for each hotel on the map. The project has reached the testing stage and is likely to be rolled out in the near future.

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Change can be good, or it can prove challenging. Either way, the key is to be prepared for it. And that’s exactly what marketers need to do about the impending launch of Google Caffeine.

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Google have announced that Facebook Pages will be added to their real-time search function.
This addition is the latest in a line now also including social media rivals Myspace and Twitter.
Yet to be added are personal Facebook profile updates which are currently only searchable via Bing.

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