As your landing page is the first page that your prospective customers will see, it is also the first, and most important, place to learn what works and what doesn’t. If you are a marketing manager you should already know the importance of a good landing page which will encourage your cutomers to purchase your product.

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A look at the SEMPO State of Search Engine Marketing Report – 2010 by eConsultancy makes one thing clear: Search Engine Optimization (SEO) is not getting enough attention, focus, and budget. One must remember that fresh, relevant and original SEO content, SEO-friendly articles can help establish your Hotel’s website authority.

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By integrating certain important elements into your website content, directory submission articles, blog posts and social media content, you can make them easy for search engines to find and improve your overall ranking.

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Should you optimize for Facebook? Can you improve Google search results with Facebook SEO?
Companies that have already committed to improving search performance of their web content on standard search engines and who are actively building a community on Facebook would do well to understand the additional opportunities for reach afforded by Facebook SEO.

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Booking travel tickets and holidays is mostly done online by people all over the world; however, it’s how they search for their tickets and holidays which highlight differences. By understanding local search trends, travel operators have a much higher chance of breaking into the market they are targeting.

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Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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Search marketing specialist Vizergy, in partnership with HSMAI, devised and conducted an online survey to identify and understand how hotel marketing professionals are using the Internet to market their hotels and increase their ROI.

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Regardless what tool you use to drive traffic to your site, landing page optimization should be an important step in your process. It all comes down to providing a page of content that searchers were ultimately looking for. Searchers get to your site in many different ways, but you must deliver on promises that prompted them to get them there. So how do you improve your landing pages and test for best results?

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Google have finished building their new indexing system that they call “Caffeine”. This new service is promising 50% “fresher results”, meaning search results should be much more up to date than they were previously.

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