Entries Tagged as 'Search Engine Optimisation'

Marketers invest more in brand awareness as SEO benefits increase

September 19th, 2014

Brand awareness will be a top priority for marketers over the course of the next year, and their investment plans reflect that. According to eMarketer’s Visitor Survey, 55.9 percent of marketers say they plan to increase their budgets for brand awareness over the next 12 months. It’s a good time to put greater focus on this goal because it’s becoming more important than ever to successful SEO strategies.

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Tags: Search Engine Optimisation · search engine marketing

Is your website optimised for Google Universal search?

July 29th, 2014

In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and videos. (Source: WEB SEO Analytics)

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Tags: Search Engine Optimisation · search engine marketing · search marketing

What is Link Building?

July 23rd, 2014

Webster’s Dictionary defines link building as… it doesn’t actually. Why is there no standard definition? It isn’t like link building is a secret. According to a recent survey, 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building.

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Tags: Content Marketing · Search Engine Optimisation

Traditional Hotel PR Drives Direct Bookings

July 2nd, 2014

GLOBAL REPORT from Hotel News Now- Social media, review sites and online travel agencies have transformed hotel marketing, completely revolutionizing the way operators connect with their customers, but traditional public relations is by no means on its way out. Rather, it is becoming an increasingly important way for many hoteliers to portray the unique personalities of their properties, thereby encouraging direct bookings.

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Tags: Content Marketing · Search Engine Optimisation

How to plan a Content Marketing Campaign

June 30th, 2014

There is a well-known saying that ‘content is king’ and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one’s business can’t be emphasized enough. Source: WebSEOAnalytics

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Tags: Content Marketing · Search Engine Optimisation · search engine marketing

The Importance of Quality Content

June 25th, 2014

Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with…
Author: Christopher Ratcliff @ EConsultancy

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Tags: Content Marketing · Search Engine Optimisation · search marketing

The Periodic Table Of SEO Success Factors

June 19th, 2014

Search engine optimization – SEO – may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.

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Tags: Search Engine Optimisation · search marketing

Rising of the Blogs! Benefits & Actions

June 3rd, 2014

Content Marketing is growing and we have already entered an era where a blog is not only a useful tool for SEO purposes but it is also essential for any website. There are many reasons as well as many benefits in using a blog as it is a marketing tool through which you can express your personal point of view and also provide the readers with important insights.

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Tags: Search Engine Optimisation · blogging

How to control your Online Reputation with SEO

May 7th, 2014

The web has made it so easy for everyone to express their thoughts, opinions and complaints instantly, making brand managers quite anxious about their products? performance and their company?s reputation on a daily basis. Consequently, Online Reputation Management (ORM) is an important practice brand managers must follow in order to safeguard their status and maintain control on what is posted or mentioned about their business or products on the web.

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Tags: Hotel Reviews · Reputation Management · Search Engine Optimisation · Travel Reviews