Brand awareness will be a top priority for marketers over the course of the next year, and their investment plans reflect that. According to eMarketer’s Visitor Survey, 55.9 percent of marketers say they plan to increase their budgets for brand awareness over the next 12 months. It’s a good time to put greater focus on this goal because it’s becoming more important than ever to successful SEO strategies.
Entries Tagged as 'Search Engine Optimisation'
September 19th, 2014
July 29th, 2014
In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and videos. (Source: WEB SEO Analytics)
July 23rd, 2014
Webster’s Dictionary defines link building as… it doesn’t actually. Why is there no standard definition? It isn’t like link building is a secret. According to a recent survey, 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building.
July 2nd, 2014
GLOBAL REPORT from Hotel News Now- Social media, review sites and online travel agencies have transformed hotel marketing, completely revolutionizing the way operators connect with their customers, but traditional public relations is by no means on its way out. Rather, it is becoming an increasingly important way for many hoteliers to portray the unique personalities of their properties, thereby encouraging direct bookings.
June 30th, 2014
There is a well-known saying that ‘content is king’ and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one’s business can’t be emphasized enough. Source: WebSEOAnalytics
June 25th, 2014
Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with…
Author: Christopher Ratcliff @ EConsultancy
June 19th, 2014
Search engine optimization – SEO – may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
June 3rd, 2014
Content Marketing is growing and we have already entered an era where a blog is not only a useful tool for SEO purposes but it is also essential for any website. There are many reasons as well as many benefits in using a blog as it is a marketing tool through which you can express your personal point of view and also provide the readers with important insights.
May 7th, 2014
The web has made it so easy for everyone to express their thoughts, opinions and complaints instantly, making brand managers quite anxious about their products? performance and their company?s reputation on a daily basis. Consequently, Online Reputation Management (ORM) is an important practice brand managers must follow in order to safeguard their status and maintain control on what is posted or mentioned about their business or products on the web.