Entries Tagged as 'Search Engine Optimisation'

How an Owned, Paid & Earned Content Strategy Can POWER Your SEO

March 27th, 2014

In this post, we’ll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy.

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Tags: Content Marketing · Search Engine Optimisation · search engine marketing

Top 5 SEO Actions for 2014

March 4th, 2014

SEO has changed drastically during the last few years. Especially last year, since Google?s latest updates. 2014 is the year where even more effort is needed in the field of SEO for a company to remain competitive on the internet.
A company has to pay attention to the following 5 elements in order to succeed nowadays in SEO.

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Tags: Search Engine Optimisation · search marketing

How to Meticulously Execute on Data-driven Marketing

February 7th, 2014

Marketers continue to grapple with a disjointed mix of data, and there is pressure to handle it in the best way possible. The need to work out a meticulously planned data stream, which capitalises on every possible source of data, is becoming more important given that optimisation and personalisation are the holy grail today.

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Tags: Mobile / Location Based Marketing · Search Engine Optimisation · search engine marketing · search marketing

4 Website Testing & Optimization Tips For More Revenue

January 30th, 2014

Website optimization can be complicated, but when you boil it down to it’s basic purpose, it’s quite simple: You’re trying to provide the best experience possible for your users.Here are 4 Website Testing & Optimization Tips For More Revenue.

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Tags: Search Engine Optimisation · search engine marketing · search marketing

Google Adds Date Selector to Knowledge Graph Carousel For Hotels

January 28th, 2014

Google has added a date selector box to Knowledge Graph Carousel for hotels. Travelers can now faster and more easily research hotels when planning a trip and filter by user ratings and hotel class, as well as select specific dates to only show hotels with availability for those dates.

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Tags: Google · Search Engine Optimisation · search engine marketing · search marketing

What we learnt about Negative SEO in 2013

January 16th, 2014

Thnegative_seoere is a lot of debate lately in the SEO community on Negative SEO and its potential implications in a website’s performance. This is especially relevant since Google’s Penguin Update release in mid-2012. Since then many webmasters either underestimated this phenomenon, or were completely unaware of it, while some were uninformed on what course of action to follow.

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Tags: Content Marketing · Search Engine Optimisation

3 Years On From Google Panda, Many Travel Sites Struggle With Traffic

December 13th, 2013

Based on a Tnooz survey, more than a dozen owners of independent, consumer-facing, service-oriented travel websites have lost between 20% and 70% of their traffic during the past three years. The drops coincided with Google’s search engine updates.

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Tags: Content Marketing · Google · Google Panda · Search Engine Optimisation · Travel Trends · search engine marketing · search marketing

How Google Carousel Will Enhance Your Hotels Search Engine Presence

November 14th, 2013

What is the Google Carousel?
Google launched the Carousel in search results in June 2013, While the carousel is not yet featured on all local queries, restaurants and hotels are amongst the categories showing up most often in the carousel in the US. In Ireland, the carousel is live for local attractions [...]

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Tags: Google · Google Plus · Search Engine Optimisation · search engine marketing · search marketing

Google New ‘Hummingbird’ Algorithm

October 2nd, 2013

Google has unveiled an upgrade to the way it interprets users’ search requests with ‘Hummingbird’.

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Tags: Google · Hummingbird · Mobile / Location Based Marketing · Search Engine Optimisation