Amidst changes to Google’s algorithms, travel search results continue to be a more competitive touchpoint along the path to purchase. Hotel brands are jockeying to keep pace by dominating search results and driving customers directly to their sites to book.
Entries Tagged as 'Search Engine Optimisation'
February 27th, 2013
February 14th, 2013
TripAdvisor is changing the advertising proposition for hotels and online travel agency customers by adding hotel metasearch
December 13th, 2012
Regardless of what some in the industry say, the search engines are still alive and well. There is a reason why the search engines are travel consumers’ favorite travel research and planning tool.
November 9th, 2012
As the channels by which hotel rooms are marketed and sold continue to evolve—and inherently move from traditional to digital platforms—experts are embracing the ability to track and measure efforts.
Tags: Google · Hotel Marketing · Hotel Reviews · Internet Marketing · Online Advertising · Search Engine Optimisation · Social Media · Social Media Marketing for Hotels · Travel Marketing · Travel Reviews · blogging · e-commerce · email marketing · trends in the hospitality industry
October 31st, 2012
Contrary to what some marketers may be saying, SEO is not dead. It’s not even close. Search engine optimization will never die, because it pushes hoteliers to continuously improve their sites.
October 22nd, 2012
Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels moved up the list again!
Has your hotel made the list?
September 24th, 2012
With nearly 80% of the average consumer’s Web experience beginning with an online search, optimizing online content for search is crucial for hoteliers to compete in the market.
August 7th, 2012
Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can’t afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.
June 5th, 2012
In marketing, website content is king. Compelling, well-written and insightful content is a core component of search engine optimization. Small businesses are turning to blogs as a way to maximize their SEO campaigns by capturing keywords amid fresh and insightful content.