Entries Tagged as 'Search Engine Optimisation'

The Importance of Initial Research Prior to Link Development

October 23rd, 2014

Source: SearchEngineWatch.com. When we first start working with a new client, regardless of whether we’ve worked with that same industry before, we generally have a period of about a week where we’re simply digging in and trying to understand the site. It’s fantastic when the client is involved in this stage, but that doesn’t always happen, as since we’re a link agency, we sometimes just get link projects thrown at us and we’re told to make them work.

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Tags: Link Building · Search Engine Optimisation · search engine marketing · search marketing

Penguin Recovery: Should You Be Removing Links or Just Disavowing?

October 7th, 2014

If you have been affected by Google’s Penguin algorithm, should you be actively trying to remove your unnatural links? Or, is it just good enough to use Google’s disavow tool? In this article we will discuss the pros and cons of each and also look at what Google has said on the subject.

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Tags: Google · Penguin · Search Engine Optimisation · search engine marketing · search marketing

You Tube Optimisation in 4 easy Steps

September 25th, 2014

As web SEO discussed in a previous blog post we can increase the possibilities to rank better in Google search results by implementing a YouTube video in our SEO strategy. (Statistics have shown that well optimized videos rank well in SERPs)

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Tags: Search Engine Optimisation · search marketing

Marketers invest more in brand awareness as SEO benefits increase

September 19th, 2014

Brand awareness will be a top priority for marketers over the course of the next year, and their investment plans reflect that. According to eMarketer’s Visitor Survey, 55.9 percent of marketers say they plan to increase their budgets for brand awareness over the next 12 months. It’s a good time to put greater focus on this goal because it’s becoming more important than ever to successful SEO strategies.

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Tags: Search Engine Optimisation · search engine marketing

Is your website optimised for Google Universal search?

July 29th, 2014

In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and videos. (Source: WEB SEO Analytics)

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Tags: Search Engine Optimisation · search engine marketing · search marketing

What is Link Building?

July 23rd, 2014

Webster’s Dictionary defines link building as… it doesn’t actually. Why is there no standard definition? It isn’t like link building is a secret. According to a recent survey, 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building.

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Tags: Content Marketing · Search Engine Optimisation

Traditional Hotel PR Drives Direct Bookings

July 2nd, 2014

GLOBAL REPORT from Hotel News Now- Social media, review sites and online travel agencies have transformed hotel marketing, completely revolutionizing the way operators connect with their customers, but traditional public relations is by no means on its way out. Rather, it is becoming an increasingly important way for many hoteliers to portray the unique personalities of their properties, thereby encouraging direct bookings.

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Tags: Content Marketing · Search Engine Optimisation

How to plan a Content Marketing Campaign

June 30th, 2014

There is a well-known saying that ‘content is king’ and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one’s business can’t be emphasized enough. Source: WebSEOAnalytics

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Tags: Content Marketing · Search Engine Optimisation · search engine marketing

The Importance of Quality Content

June 25th, 2014

Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with…
Author: Christopher Ratcliff @ EConsultancy

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Tags: Content Marketing · Search Engine Optimisation · search marketing



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