Amidst changes to Google’s algorithms, travel search results continue to be a more competitive touchpoint along the path to purchase. Hotel brands are jockeying to keep pace by dominating search results and driving customers directly to their sites to book.

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TripAdvisor is changing the advertising proposition for hotels and online travel agency customers by adding hotel metasearch

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Regardless of what some in the industry say, the search engines are still alive and well. There is a reason why the search engines are travel consumers’ favorite travel research and planning tool.

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As the channels by which hotel rooms are marketed and sold continue to evolve—and inherently move from traditional to digital platforms—experts are embracing the ability to track and measure efforts.

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Contrary to what some marketers may be saying, SEO is not dead. It’s not even close. Search engine optimization will never die, because it pushes hoteliers to continuously improve their sites.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels moved up the list again!

Has your hotel made the list?

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With nearly 80% of the average consumer’s Web experience beginning with an online search, optimizing online content for search is crucial for hoteliers to compete in the market.

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Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can’t afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.

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In marketing, website content is king. Compelling, well-written and insightful content is a core component of search engine optimization. Small businesses are turning to blogs as a way to maximize their SEO campaigns by capturing keywords amid fresh and insightful content.

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