The verdict is in: Google+’s new brand pages are worth your time. Here’s why signing your business up will be an important social media investment.

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Google announced today that it has updated its search algorithm to help more recent information appear at the top of search results. The search giant completed its Caffeine web indexing system last year, which lets the company crawl and index the web for fresh content more quickly on a much larger scale.

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Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. In the coming weeks, you’ll start seeing the improved local search experience in more than 40 language

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Marketers who create highly sharable online content — video, audio and photos consumers want to share with friends and colleagues — significantly boost their brand’s online presence and are more likely to increase sales, according to a new survey of social consumers.

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Mobile Web site search engine optimization strategies influencing ad quality is top of mind for most marketers implementing campaigns, especially since Google announced in September that it would consider this as a ranking factor.

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Earlier this year Google announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, they have made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.

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Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic.

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Google’s use of sitelinks has evolved over the past few years where their newest development has recently been launched. They have enhanced sitelinks to now be full site links with a URL making it even easier to find the section of the site you want. As well as that they also have increased the maximum number of sitelinks per query.

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Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search.

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