If you have been affected by Google’s Penguin algorithm, should you be actively trying to remove your unnatural links? Or, is it just good enough to use Google’s disavow tool? In this article we will discuss the pros and cons of each and also look at what Google has said on the subject.
Entries Tagged as 'Search Engine Optimisation'
October 7th, 2014
September 25th, 2014
As web SEO discussed in a previous blog post we can increase the possibilities to rank better in Google search results by implementing a YouTube video in our SEO strategy. (Statistics have shown that well optimized videos rank well in SERPs)
September 19th, 2014
Brand awareness will be a top priority for marketers over the course of the next year, and their investment plans reflect that. According to eMarketer’s Visitor Survey, 55.9 percent of marketers say they plan to increase their budgets for brand awareness over the next 12 months. It’s a good time to put greater focus on this goal because it’s becoming more important than ever to successful SEO strategies.
July 29th, 2014
In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and videos. (Source: WEB SEO Analytics)
July 23rd, 2014
Webster’s Dictionary defines link building as… it doesn’t actually. Why is there no standard definition? It isn’t like link building is a secret. According to a recent survey, 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building.
July 2nd, 2014
GLOBAL REPORT from Hotel News Now- Social media, review sites and online travel agencies have transformed hotel marketing, completely revolutionizing the way operators connect with their customers, but traditional public relations is by no means on its way out. Rather, it is becoming an increasingly important way for many hoteliers to portray the unique personalities of their properties, thereby encouraging direct bookings.
June 30th, 2014
There is a well-known saying that ‘content is king’ and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one’s business can’t be emphasized enough. Source: WebSEOAnalytics
June 25th, 2014
Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with…
Author: Christopher Ratcliff @ EConsultancy
June 19th, 2014
Search engine optimization – SEO – may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.