In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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Online advertising revenues breached the $5.8 billion mark for Q1 2008, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 18.2% in Q4 2008 compared to the same period in 2007.
“The fundamentals of interactive advertising spend continues to be positive, and [...]

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Google has introduced this week a new media planning tool that connects advertisers and publishers: Ad Planner. Ad Planner can help you identify websites most likely to attract an audience that you define by demographics and interests.
As a result, you can make better-informed advertising decisions.
When using Google Ad Planner, simply enter demographics and sites [...]

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YuMe, the largest online video advertising network, announced that it has been selected by Microsoft Corp. to complement Microsoft’s existing video advertising services.
Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
“In working with YuMe, we will further maximize the value of [...]

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Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. Apparel and footwear online sales have quadrupled in the past 5 years reaching £1.2m and expected to triple again by 2011.
Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. These newcomers follow [...]

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Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.
Google announced that it has added a TV Ads report for [...]

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It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]

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This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]

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Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.
Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK [...]

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