Certainly visibility is low right now, and it’s probably better to err on the side of stone-cold sobriety than blithe optimism, but I think we can count on several things in 2009. Not all of them are positive, mind you, but there can be some comfort in quantifying the pain we all know is coming.
1. [...]
Entries Tagged as 'Online Advertising'
7 Marketing Predictions for 2009
January 6th, 2009
Tags: Hotel Marketing · Internet Marketing · Online Advertising
The Principles of Marketing in a Web 2.0 World
December 22nd, 2008
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That’s where this WSJ article aims to help.
The Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. [...]
Tags: Internet Marketing · Online Advertising · Social Media Marketing for Hotels
Make Your Paid Search Advertising Campaigns Work Harder
December 18th, 2008
When times are tough, marketing needs to work hard and prove its value—and that’s what search does. While other forms of advertising (TV, print, display) are facing cuts, search is surviving because it’s extremely measurable and enables advertisers to easily tie revenue and ROI back to the ad level.
Even in this challenging economy, paid search [...]
Tags: Online Advertising
Travelers Are Still Planning Trips Online despite Economic Concerns
November 24th, 2008
The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Travel Marketing
Online Hotel Marketing In a Tough Economy
October 29th, 2008
In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Introduction
In a struggling economy, businesses slow down. This is especially true for hotels as their growth is [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation
Marketing That Stands Out from a Crowd
October 3rd, 2008
Experts estimate that the average person gets beaten up by between 1,600 and 6,000 advertising messages daily, but consumers have learned to defend themselves with a simple tactic – they’re ignoring you.
In the past, marketing had one tangible constraint: the cost. “Basically, you marketed as much as you could spend,” says Andrew Hally, a vice [...]
Tags: Online Advertising
Learning from the Online Initiatives Taking Place in the Travel market
October 1st, 2008
The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. One particular market that has fully embraced these new technologies is travel and tourism, writes OneUpWeb.
Many state, [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing
Google 10th Birthday – Advice for its next decade
September 9th, 2008
As Google turns 10, the Los Angeles Times asks technology gurus, advertising leaders and internet experts what Google needs to do to maintain its strong position in the digital world over the next decade.
“Google continues to fight a multi-front war. They dominate search and search marketing, which is where most online advertising dollars are spent [...]
Tags: Internet Marketing · Online Advertising
Designing a strong Internet marketing program
August 22nd, 2008
The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

