Facebook is well known for its uniformity. Everyone’s profiles look the same and we’re stuck with facebook’s blue colour scheme. However, all is not lost! There are applications that you can add to your hotel’s facebook page to allow you to display whatever you want (within reason!). Get those creative juices flowing!

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As Twitter itself is new to many hotels out there it may be useful to know that there are many different management tools that you can use to make you tweeting life a lot easier. Socialmediatoday.com have identified 5 of the best for you to consider.

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Quite often hotels are so involved with reaching out to potential customers that they forget about their existing ones. It costs 5 to 8 times more to sell something to potential customers than it does to existing customers.
Why not use the information you know about your existing customers and use it to make your site more sticky and also provide them with more incentives to come back?

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Is Facebook really great for business? With over 300 million members and growing (50 percent of which log on to Facebook daily), it has to be… especially if you’re a B2C company.
From the perspective of a company using Facebook, the only legitimate options are Pages and Ads (aside from creating Facebook apps of course, and [...]

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Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.
Consumers flock daily to social media sites to keep in touch with friends and family, but [...]

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